中英文本

Even by the standards of Hollywood, it sounds an unlikely pitch-an app that offers almost unlimited access to cinemas for $10 a month.
每月仅需10美元就能让你在电影院里无限制观看电影，即使是按照好莱坞的标准，这似乎也是不可能的gi9%UyE#)ubuSWDM。
The service, called MoviePass, pays cinemas full price for nearly every ticket that filmgoers use.
这项被称为MoviePass的服务向电影院支付每位观影者的全额电影票geBIA]Uu,tVfY5@utrB。
By design, it loses more money the more people use it. The ending seems to be predictable. But might it have a twist?
MoviePass损失越多，其用户就越多DZhFB;v#PbCVIsU!kU00。这项服务的结局似乎可以预言#;ubqKa(8S94Q。但会不会出现反转呢？
MoviePass has burned far more cash even than its executives anticipated since introducing the unlimited plan in August last year.
自去年8月引入无限制观影计划后，MoviePass烧的钱比预期多得多IpUemOnX![hMX。
It has attracted more than 3m subscribers and will lose "at least" $45m this month,
根据Helios & Matheson公司于7月10日向美国证券交易委员会提交的文件，
according to a filing to the Securities & Exchange Commission on July 10th by Helios & Matheson,
本月MoviePass已经吸引超过三百万注册用户，其将损失“至少”4500万美元，
a data firm which bought a majority stake in MoviePass last year and now owns 92% of it.
Helios & Matheson是一家数据公司，该公司在去年买下了MoviePass大部分股权，现已拥有MoviePass92%股权z[q#.4_hxyjUXO*ByD@。
Helios & Matheson reported it had lost $242m in the nine months to June 30th
Helios & Matheson报告称至6月30日起的9个月内，其已损失2.42亿美元

and that its monthly losses would increase as the service becomes more popular.
公司月度损失将随着该项服务的火爆而增加n3y+z7j4R%SObdWK=。
The firm wants to issue more shares and warrants to stay afloat,
该公司希望增发股票和认股证以维持下去，
but that could be a hard sell considering that its share price has collapsed from $32.90 on October 11th to l8 cents.
但是考虑到其股价从10月11日的32.9美元暴跌至18美分，这一行为可能是强行推销l@7jjDPy6e[。
Yet MoviePass does have imitators.
而确实还有一些公司在模仿MoviePass[;@d(=QQ3BJ+dcuI@。
In June AMC Theatres, America's largest chain of cinemas, introduced a similar programme but priced at $20 per month,
6月美国最大连锁电影院—AMC电影院推出了类似的项目，但定价为每月20美元，
a model which may be prove to be more sustainable since the higher price limits the downside risk.
由于更高的价格可以限制下跌风险，AMC电影院的这一项目模式或许可以长存UHg&RrAEg0,)s。
The reason to look afresh at cinema subscriptions is that the old model is struggling.
重新审视电影院订阅的原因在于老式的模式正在苦苦挣扎glhVEkD])k*。
Film-going in America and Canada declined by 30% on a per-person basis between 2002 and 2017.
按每人为基数进行计算，2002年至2017年间，美国和加拿大的电影院观影者下降30%5bi1&Hle~F,y,T。
Cinema chains have relied instead on sprucing up theatres and jacking up prices-to $9.16 per ticket this year, and even higher in big cities.
今年，电影院连锁店依靠打造豪华影院和将电影票涨到9.16美元（在大城市可能更高）来维持N6rTR-nRREI6!ldDIBE。
Only 12% of Americans and Canadians go to the cinema frequently (meaning once or more a month);
仅有12%的美国人和加拿大人经常去电影院看电影（一个月一次或多次）；
these dedicated film-goers account for about half of all tickets sold.
这些专门去电影院看电影的爱好者约占全部售票的一半|_d@9k7yOWPdX。

译文由可可原创，仅供学习交流使用，未经许可请勿转载Fig2xh|qU4。

词语解释

1.unlimited 无限制的
You'll also have unlimited access to the swimming pool.
你将还可以无限制地进入该游泳池BQBX#h~f);tfn._B。
2.anticipate 预期
At the time we couldn't have anticipated the result of our campaigning.
当时我们不可能预期到我们活动的结果LHh8G=sgT3BWX。
3.price at 标价
One day with a guide is priced at $ 30.
导游随行一日游的定价是30美元0HY@9YGm_spbiZ)(。
4.downside risk 下跌风险
Financial conditions continue to pose a downside risk to the outlook for growth.
金融状况继续对经济增长前景形成一种下行风险lAGVxPl,1!m[W^vApgH。