Mitch Lowe, chief executive of MoviePass (and a former Netflix executive), professes to be undaunted by the losses.
He says that the most frequent cinema-goers have taken up MoviePass subscriptions first, driving up costs.
As more casual filmgoers sign up, losses should abate.
The service also recently announced some add-ons to help defray costs further, including "surge pricing" at times of peak demand.
He hopes to get the cash burn of the core ticketing service down to $1 per subscriber, with a projected 5m subscribers by the end of the year.
He plans to get MoviePass into the black by such means as advertising,
for example by promoting films to users in exchange for fees from studios. That is, if the money lasts.
例如，通过向用户推销电影换取电影公司的酬金 。如果经费充足的话 。
MoviePass can already shift the box office. It buys 6% of all film tickets in America, according to Helios & Matheson's SEC filing.
根据Helios & Matheson的财务报告，MoviePass已经可以扭转票房了 。MoviePass在美国购买了所有电影票的6% 。
Overall, national box-office receipts are up: from the start of the year to July 9th, they totalled $6.6bn,
Box Office Mojo指出，整体而言，全国票房收入在增长：从今年7月9日开始，共计66亿美元，
8.8% higher than in the same period in 2017, according to Box Office Mojo.
Mr. Lowe reckons that MoviePass can be credited for boosting ticket sales by 3%.
In Hollywood that sounds like the makings of a blockbuster, even if on Wall Street it is seen as a flop.
She professed to hate her nickname.
The storms had abated by the time they rounded Cape Horn.
3.sign up 报名参加
He saw the song's potential, and persuaded the company to sign her up.
The government has committed billions toward defraying the costs of the war.