The future of corporate IT
Surfing a digital wave, or drowning?
Information technology is everywhere.For companies'IT departments, that is a mixed blessing
There is still plenty going on in the back office: the advent of cloud computing means that software can be continually updated and paid for by subscription, and that fewer companies will need their own data centres.
But the truly dramatic change is happening elsewhere.
Demands for digitisation are coming from every corner of the company.
The marketing department would like to run digital campaigns.
Sales teams want seamless connections to customers as well as to each other.
Everyone wants the latest mobile device and to try out the cleverest new app.
And they all want it now.
Rich prizes beckon companies that grasp digital opportunities; ignominy awaits those that fail.
Some are seizing their chance.
Burberry, a posh British fashion chain, has dressed itself in IT from top to toe.
Clever in-store screens show off its clothes.
Employees confer on Burberry Chat, an internal social network.
This may explain why Apple has poached Angela Ahrendts, Burberry's chief executive, to run its own shops.
In theory, this is a fine opportunity for the IT department to place itself right at the centre of corporate strategy.
In practice, the rest of the company is not always sure that the IT guys are up to the job—and they are often prepared to buy their own IT from outsiders if need be.
Worse, it seems that a lot of IT guys doubt their own ability to keep up with the pace of the digital age.
According to Dave Aron of Gartner, a research firm, in a recent survey of chief information officers around the world just over half agreed that both their businesses and their IT organisations were in real danger from a digital tsunami.
据调查公司Dave Aron of Gartner一项最新的调查表明，全球首席信息官一半以上都表示他们的生意和IT组织都在数字化的风暴中面临危险。
Some feel excited, some feel threatened, says Mr Aron, but nobody feels like it's boring and business as usual.
One reason for worry is that IT bosses are conservative by habit and with good reason.
Above all they must keep essential systems running—and safe. Those systems are under continual attack.If they are breached, the head of IT carries the can.
More broadly, IT departments like to know who is up to what.
Many of them gave up one battle long ago, by letting staff choose their own smartphones. When the chief executive insists on an iPhone rather than a fogeyish BlackBerry, it is hard to refuse.
That has been no bad thing, given the enormous number of applications being churned out for Apple's devices and those using Google's Android operating system, many of which can do wonders for productivity.
The trouble lies in keeping tabs on all the apps people like to use for work. With cloud-based file-sharing services or social media, it is easy to share information and to switch from a PC in the office to a mobile device. But if people are careless, they may put confidential data at risk.
They may run up bills as well. Many applications cost nothing for the first few users but charges kick in once they catch on.
The digital world, however, runs faster than the typical IT department's default speed.
Other bits of the business are not always willing to wait.
Marketing, desperate to use digital wiles to woo customers and to learn what they are thinking, is especially impatient.
Forrester, another research firm, estimates that marketing departments' spending on IT is rising two to three times as fast as that of companies as a whole.
Almost one in three marketers thinks the IT department hinders success.
The IT crowd worry that haste has hidden costs.
The marketers, points out Vijay Gurbaxani of the Centre for Digital Transformation at the University of California, Irvine, will not build in redundancy and disaster recovery, so that not all is lost if projects go awry. To the cautious folk in IT departments, this is second nature.
A lack of resources does not help.
Corporate budgets everywhere are under strain, and IT is often still seen as a cost rather than as a source of new business models and revenues.
A lot of IT heads, indeed, report to the chief financial officer—although opinions differ about how much formal lines of command matter.
But even if money is not in short supply, bodies are.
When the whole company is looking for new ways to put technology to work, the IT department cannot do it all.
Corporate IT bosses are right to fear being overwhelmed.
But cleaving to their old tasks and letting others take on the new unsupervised is not an option. Forrester calls this a titanic mistake.
The IT department is not about to die, even if many functions ascend to the cloud.
However, those of its chiefs who cannot adapt may fade away.
1.like to 喜欢
Which talent would you most like to have?
Would you like to rent the house?
2.try out 试用，试验
It even provides lifelike manikins on which to try out new things.
Employers often have groups of employees try out several chair models for a few weeks and sometimes take opinion surveys.
3.dress in 穿着
I remember he used to dress in a blue suit.
Dress in layers to protect yourself from frostbite and hypothermia.
4.according to 根据，按照
It did not go according to plan.
According to facebook, promoted posts are gaining considerable traction.