Apple in China
Better days ahead
The tech giant can rebound from its recent misfortunes in China
THINGS have not gone well for Apple in China of late.
Earlier this year official news media orchestrated a series of attacks on the firm, following allegations that it had offered Chinese customers unsatisfactory guarantees for its products.
Apple ended up issuing a humiliating apology.
The Middle Kingdom is the world's biggest market for both luxury goods and for smartphones.
That should have propelled Apple's iPhones to the top of the heap.
But the firm's market share languishes at around 8% of all handset sales, whereas Samsung commands just over a fifth of them.
Apple's fortunes are improving.
The main reason the company's iPhones have fared poorly in China so far is that they are not offered on the inferior 3G network run by China Mobile, the country's largest mobile operator.
But the arrival of a new, whizzier network could change that. On December 4th the Chinese government authorised the country's three main wireless-telecoms operators to go ahead with the next generation of network technology, known as 4G.
The same day it emerged that later this month China Mobile—a state-owned giant that is also the world's largest mobile-phone operator, with more than 700m customers—will unveil a 4G iPhone for the Chinese market.
RBC, an investment bank, suggests that sales of such a device could be worth 9 billion to 10 billion to Apple.
Anand Ramachandran of Barclays, another bank, is more cautious.
He wants to see whether Apple is forced to yield to demands by China Mobile that it split the cost of its handset subsidies with customers.
Investors are also wondering whether Apple will give in to pressure to return more of its giant cash mountain to shareholders through such things as share buy-backs.
Carl Icahn, a veteran shareholder activist, had been pressing the tech giant to hand back 150 billion immediately.
But this week Mr Icahn reduced his demand to 50 billion, which is still an eye-wateringly large amount of money.
Ironically, greater success in China could lead to more friction if it puts even more cash in Apple's already overflowing coffers.
1.rebound from 反弹
The rebound from britain's double-dip recession is likely to be tentative and modest.
Until it returns to a stronger pace, the rebound from the recession will be held back.
2.end up 结束；最终成为
I don't know how this will end up.
It may end up having the opposite effect.
3.propel to 推进
Experts say several factors have helped propel moocs to the center of the education stage, including improved technology and the exploding costs of traditional universities.
The threat of persistent negative real interest rates scares beijing, as it could propel depositors to empty their bank accounts and plough their cash into an already frothy stock market.
4.authorise to 授权
To re-appoint auditors and authorise the directors to fix their remuneration.
To authorise a cheque to be paid.