经济学人:电动汽车 马力十足
日期:2014-03-04 15:51



Electric cars
Fully charged
Tesla gains new admirers as it heads towards the mass market
IF COMFORTABLY outpacing your rivals is the main measure of automotive achievement, Tesla's electric car is a resounding success.

The Model S last year outsold its nearest luxury rival, Mercedes's petrol-engined S-class, by 30% inAmerica.
在美国市场中,特斯拉Model S型电动车与最接近的同类型豪华轿车奔驰燃油动力S级轿车相比,前者销量高出30%。
And in its top specification the Tesla will also beat the German car in the race from 0-60mph.
As a battery-maker Tesla is also moving fast.
This week it announced plans to build a gigafactory inAmericato make lithium-ion power-packs, that it hopes will propel its vehicles to the mainstream.
Tesla's acceleration has been rapid.
Launched a decade ago by Elon Musk, a founder of PayPal and serial tech entrepreneur, last year it sold around 22,000 cars and by the end of 2014 hopes to be making1,000 aweek.
In early 2015 Tesla will add the Model X, a medium-sized SUV, to its range.
在2015年初,特斯拉将新增中等SUV车型Modle X。
However, Tesla's impressive growth has not yet translated into significant profits.
A series of battery fires also briefly dented sales growth last year.
Nevertheless, Tesla's shares surged on February 25th, to value the company at over 30 billion after Morgan Stanley, a bank, joined its adoring fans.
It reckons that the battery factory will not only propel it along the road to mass manufacturing but also make it a leading competitor in low-cost energy storage, the key to making renewable energy more practical.
The bank is also confident that Tesla'sSilicon Valleylocation will put it in the driverless front seat of autonomous motoring.
A recent meeting with Apple, and the iPad-like control panel of the Model S, have convinced some observers that a takeover and an iCar are around the corner, although Mr Musk insists that his firm is not for sale.
尽管马斯克坚持说他不会卖公司,但近期特斯拉与苹果高层的一次会面和它生产的类平板电脑控制面板的Model S的面市令一些观察员相信特斯拉的收购和iCar不久就会出现。
Tesla has defied its doubters with the success of the Model S, a smartly styled luxury saloon.
特斯拉已经用它Model S的成功击败了它的怀疑者。
It may not share the outrageous looks of a supercar like the Lamborghini Aventador, but it has the performance without the 400,000-plus price tag.
The most basic Model S costs 64,000 inAmerica.
最基本的Modle S在美国的税后价是64,000美元。
This has won it rave reviews in the motoring press, often sniffy about other electric cars with limited ranges and duff looks.
By designing a large car with a big battery pack, Tesla has diminished range anxiety—one version can do 310 miles between charges.
But Tesla is so far in a niche, albeit with an incredibly loyal base of wealthy buyers.
A Tesla is a more stylish way of displaying environmentalist credentials than a lumpen Toyota Prius and more practical than a Ferrari—putting two child seats in the back boosts the capacity to seven passengers.
Mr Musk is a convincing salesman, at least to rich Californians.
The prospects for electric cars have taken a turn for the better.
China, a market that Tesla is eyeing for a third of its sales, last month announced strict new fuel-efficiency standards that may make life hard, if not impossible, for importers of big petrol-engined cars.
The European Union this week confirmed new curbs on tailpipe emissions, to be imposed from 2021.
Even so, becoming a mass-market General Electric Motors will not be easy.
In about three years Tesla will launch the Model E, a small saloon with a range of perhaps 400 miles, costing just 35,000 or so—if its new factory can make batteries that are good and cheap enough.
如果新工厂能够生产出质优价廉的电池的话,特斯拉将在三年内开发Model E,这是一款可行驶400英里左右的小型豪华车,费用大约在35,000美元。
It will have to, because its buyers will be using it as an everyday set of wheels, not an indulgence.
And it will have rivals: BMW's i3, launched last year, is aimed at the same market. Other carmakers will follow suit.
For buyers who just want the cheapest means of getting from A to B, regardless of the vehicle's looks or performance, the lowest-cost petrol cars will be hard to beat for some time to come.
Traditional carmakers talk of one day serving such customers with mobility as a service—fleets of self-driving taxis.
Tesla, which is also investing in autonomous driving technology, could be a strong contender in such a new market:
unlike its older rivals, it would have no legacy business, of factories churning out petrol models, to be disrupted.

1.plan to 打算,计划

Many plan to stomach more risk.

Other countries plan to buy or build more.

2.propel to 推进至

Conversely, employees who represent the brand flawlessly and consistently can propel a business to stardom.

Experts say several factors have helped propel moocs to the center of the education stage, including improved technology and the exploding costs of traditional universities.

3.by the end of 到…为止

Will that be resolved by the end of 2010?

By the end of the study, 180 people had alzheimers.

4.translate into 转化为

That genetic variability seems to translate into behavioral variability.

Can you translate into chinese what the captain has just announced?

  • propelv. 推进,驱使
  • specificationn. 规格,详述
  • rivaln. 对手,同伴,竞争者 adj. 竞争的 v. 竞争,
  • neverthelessadv. 仍然,不过 conj. 然而,不过
  • storagen. 贮藏,存储,保管,保管费,仓库,[计]存储器
  • variabilityn. 易变,变化性,变异性
  • brandn. 商标,牌子,烙印,标记 vt. 打烙印,铭刻,加污
  • capacityn. 能力,容量,容积; 资格,职位 adj. (达到最
  • stylishadj. 现代风格的,流行的,潇洒的
  • rangen. 范围,行列,射程,山脉,一系列 v. 排列,归类于