The business is not all smooth sailing—regulation, for one thing, varies widely.
French law allows boatsharing, but in Greece, a tempting market, private owners face more difficulties.
Renters usually need a boating licence, or must hire skippers. Demand to get on the water is seasonal.
承租人通常需要船只执照或者必须雇用船长 。而入海需求是季节性的 。
Building up a big fleet of boats takes time. Owners tend to be middle-aged and are reachable mainly by word of mouth or at boat shows.
建立大型船只小队是需要时间的 。船主多为中年，且主要通过口碑或在船只表演中进行选择 。
Undeterred, both firms are trying to scale up, partly by pursuing a flotilla of potential rivals.
Click&Boat bought one, Sailsharing, in 2016, to access more craft.
Boatsetter has gobbled up American startups including one last year, Boatbound, that Click&Boat also eyed.
In April the American company added Smart Charter Ibiza, a conventional charter firm, in Spain, part of a move into the Mediterranean.
四月，该美国公司加入Smart Charter Ibiza（一家西班牙常规租赁特许公司），其业务部分涉及地中海地区 。
Boatsetter has also developed an insurance product, with a third party, for peer-to-peer rentals,
and has partnered with Airbnb to offer experiences such as wakeboarding in Miami or eating paella on a boat near Barcelona.
Click&Boat has started a separate site, Click&Yacht,
for chartering luxury craft for thousands of euros a day in places like the Cote d'Azur, for which there is plenty of international demand.
It is one thing to stay in someone else's flat. It's another to captain a superyacht—especially when it looks like you own it.
1.word of mouth 口碑
My products aren't based on advertising hype, they sell by word of mouth.
2.potential rival 潜在对手
India sees China as a potential rival. Mr Obama is hoping China will become a global strategic partner.
3.gobble up 狼吞虎咽；吞并
Banc One of Ohio has built an empire in the midwest by gobbling up smaller banks.
This is the nature of peer-to-peer and networking in general.