外贸口语一点通第177期:广告营销之电视广告
日期:2012-05-21 10:08

(单词翻译:单击)

正文部分

Advertisement on TV 电视广告


A: This is a very competitive market. We've got to come up with a few clever strategies in order to keep our place on top.
这是个充满竞争的市场,我们不得不想出几个更聪明的办法来保持我们的领先地位。
B: What's your suggestion?
你的建议呢?
A: As far as I know, you only advertised in newspapers. It is far from enough.
据我所知,您的产品仅仅做了印刷广告,这远远不够。
B: Really?
真的?
A: I think we should have advertisement on TV.
我认为你应该做电视广告。
B: I admit that it will leave a deep impression on the audience's mind, but it's too expensive to make TV commercials.
我知道电视广告会给观众留下深刻的印象,但是电视广告太贵了。
A: However, TV commercials are fascinating and attractive. The repetition of commercials will help make our products well-known and build strong brand positions.
但是,电视广告是很生动的和吸引人的。电视广告的不断播放将会扩大我们的产品的知名度,并能奠定我们的品牌地位。
B: En...
嗯……
A: Not right at the moment. But with the development of the company, you will need to spend more money on having more expensive ads.
不是现在做。但是随着公司的发展,您就要做些贵的广告了。
B: I will think about your suggestion, and discuss it with the sales department.
我会考虑您的建议,和销售部讨论一下。
A: By the way, there are the two ads I designed for you. Would you like to have a look at them?
顺便说一下,这是我给设计的两份广告,您想看一下吗?
B: Thank you. They look very attractive.
谢谢。看上去很吸引人。

重点讲解

1. spend something on something/ in doing something 花时间做某事

He spends too much on clothes. 他在衣着上花费很大。

spend a lot of time on a project/in explaining a plan 花很多时间进行某项目/解释某一计划

2. by the way 顺便说说,顺便问一下;在途中

顺便说说:
By the way, what was the funniest suggestion I saw?
顺便说说我碰到的最有趣的建议。

Komodo dragon, by the way, why does man have to take him all away?
顺便说说,科莫多龙。为什么人们都要夺走你的生命?

顺便问一下:
By the way, is Dr. Johnson available on Saturday?
顺便问一下,约翰逊大夫星期六有空吗?

By the way, you got the prescription from Dr. Johson, didn’t you?
我顺便问一下,你的这个药方是约翰逊大夫给你开的吧。

在途中:
They stopped by the way to eat.
他们在途中停下来吃饭。

You will have a fine view of Moray Firth by the way.
在途中你将欣赏到马里湾的美丽景色。

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重点单词
  • impressionn. 印象,效果
  • prescriptionn. 药方,对策,开处方
  • fascinatingadj. 迷人的
  • repetitionn. 重复,反复
  • competitiveadj. 竞争的,比赛的
  • brandn. 商标,牌子,烙印,标记 vt. 打烙印,铭刻,加污
  • attractiveadj. 有吸引力的,引起注意的
  • availableadj. 可用的,可得到的,有用的,有效的