外贸口语一点通第107期:商标注册之商标形象
日期:2012-01-12 11:07

(单词翻译:单击)

Problem of the trademark's image 商标形象
A: Mr.Green, sit down please. 格林先生,请坐。
B: Thank you, Mr. Sun. Iam very sorry for coming late, but something urgent came up at the last minute. 谢谢孙先生。很抱歉我来晚了,但我临走时突然有点急事。
A: That's all right. Let's get down to business. I was told that you have some comments to make about the registeration of our trademarks. 没关系,我们谈正事吧。我听说贵公司对我们的商标注册有异议。
B: Yes, I work in a law firm. I have been asked by the British trading company to come here and have a face-to-face consultation with you. 是的,我在法律事务所工作,这次是受英国贸易公司委托来跟您面谈的。
A: You are welcome. I believe that you have some problems to discuss with me regarding the application for the registration of our trademarks. 欢迎。您是不是想和我谈谈我们申请商标注册的问题?
B: Yes, you are applying to register the trademark of "Golden Dragon" for table lights, right? 是的,贵公司正在申请金龙牌台灯,是吗?
A: Yes, you are right. 对。
B: You may not know this, but the dragon represents an evil omen in our country. It's not appropriate to register the brand. 您也许不知道,龙在我国是不祥之物。采用这个牌子恐怕不合适。
A: Oh, will you excuse my oversight. Then what do you think I should do? 哦,请原谅我们的疏忽。那您看来,我们该怎么办?
B: I think it's better for you to change the brand name. 我认为你方最好改变名称。
A: But in that case, the customers won't recognize our products. 但是那样的话,消费者就认不出我们的产品了。
B: Yes, it's a tough problem. 是啊,这个问题很难办。
A: I'll hold a meeting to discuss this problem and find out a solution soon. 我立即召开会议,尽快找出解决办法。

重点讲解:
get down to business是开始谈正事的意思;例如:We have to get down to business right now. (我们即刻开始谈正事吧。)

come up是突然出现,突然发生的意思,例如:Something urgent has come up. (发生了紧急的事情。)

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重点单词
  • trademarkn. 商标
  • registerv. 记录,登记,注册,挂号 n. 暂存器,记录,登记簿
  • solutionn. 解答,解决办法,溶解,溶液
  • appropriateadj. 适当的,相称的 vt. 拨出(款项); 占用
  • applicationn. 应用; 申请; 专心 n. 应用软件程序
  • brandn. 商标,牌子,烙印,标记 vt. 打烙印,铭刻,加污
  • consultationn. 请教,咨询,协议会
  • recognizevt. 认出,认可,承认,意识到,表示感激