国际知名品牌英语简介(MP3+中英字幕) 第21期:可口可乐
日期:2015-01-21 09:27

(单词翻译:单击)

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听力原文

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听力原文:

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The Coca-Cola Company is a soft drinks giant that was established in 1886. Its mission is “to strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference”. It often tops the list of being the world’s most recognizable brand. Its iconic Coca Cola drink, also known as Coke, started life as medicine. Today it is one of the biggest selling products on the planet. The company website says its 3,300+ beverages are sold in over 200 countries. It sells 1.6 billion drinks a day and employs close to 100,000 people. One secret to the company's phenomenal success is what it calls the 'Coca-Cola system' - the more than 300 worldwide bottling partners that work together to distribute its products.Another is its catchy advertising slogans, such as “Coke Is It”. Its biggest rival is Pepsi.

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可口可乐.jpg

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软饮料巨头可口可乐成立于1886年H_o8e+O^CQppK+。其目标是“激活世界、塑造乐观、快乐的态度、创造价值、创造不同dl&n+ZzByzqdqg~Z。”可口可乐经常是全球识别度最高的全球品牌S5^&;ASz8;YR]q^cd0。起初,可口可乐创立之初却是一种药+IIr,(Fo5l。今天,它成为了全球销售量最多的产品之一@+9O~76yGc。其官网称其产品“3,300+”销往全球200多个国家l%oMQA~ZHTn62m。每天的销售量是16亿瓶,员工接近10万人GK;@O~WXvC%B]qNoMyMe。该企业成功的秘诀是他们叫做“可口可乐系统”的事物,在这个系统中,全球有超过300家的瓶装合作伙伴共同销售此产品4-#KO8PPtI。另一个秘诀就是其朗朗上口的广告语,例如“我就是可口可乐”-G-JnQnS080。其最大的敌人是百事可乐xXp1c]eg=0

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译文属可可英语原创,未经允许,不得转载FX9btCTFwg

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文章解析

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1.soft drink 软饮料

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Source: U.S. Food and Drug Administration, National Soft Drink Association, Center for Science in the Public Interest.

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资料来源:美国食品和药物管理局,国家软饮料协会,公众利益科学中心

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2.be close to 接近于…

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On the one hand, there is the idea – which defined banking for much of American history – that banks should be close to the risks that they must judge.

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一边是在美国历史的大部分时间里定义了银行业的一个观点:银行必须能对风险作出判断,因此它们得贴近这些风险=D7icgqmhY1GYc

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3.phenomenal success 非凡成功

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While the presence of Indians in the United States is not new, their phenomenal success is.

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虽然印度人在美国存在现在不算新闻,他们非凡的成功却是新闻_tu2u)ZC19-UNr

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4.be known as 被认为是

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In China, these will be known as credit risk mitigation (CRM) contracts.

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在中国,这些将被称为信用风险缓解(CRM)的合同5nuaGGr&@IK@6o=Ego(

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重点单词
  • establishedadj. 已被确认的,确定的,建立的,制定的 动词est
  • associationn. 联合,结合,交往,协会,社团,联想
  • sourcen. 发源地,来源,原始资料
  • presencen. 出席,到场,存在 n. 仪态,风度
  • creditn. 信用,荣誉,贷款,学分,赞扬,赊欠,贷方 (复)c
  • planetn. 行星
  • optimismn. 乐观,乐观主义
  • rivaln. 对手,同伴,竞争者 adj. 竞争的 v. 竞争,
  • refreshv. 使 ... 生气蓬勃,提起精神,恢复精神
  • inspirevt. 影响,使 ... 感动,激发,煽动 vi. 吸入