网络购物以其快捷方便赢得了广大年轻人的喜欢，然而，产品质量问题不可忽略，许多消费者都买到假货。为打击这种违法行为，中国消费者协会要求在线购物网站，包括淘宝和阿里巴巴，采取保护措施以维护消费者权益。

Shopping online prevails all over China. According to a survey on the website of Chinanews.com, in the year 2009, more than 1.3 billion people purchased online, contributing to a total volume of about 38-trillion US dollars. However, according to another survey by the Beijing Consumer Association, the complaint rate of online consumers has also risen to be twice as large as it was in 2008.

Ma Yun, the CEO of the website China.alibaba.com heavily criticizes cheating online traders; he says online shopping websites must adjust their online sale rules otherwise they will not survive.

"Fake and low-quality commercial goods will do great harm to our society. Any online shopping mall which wants bigger space for better development has to fight against cheating online traders. If they cannot stop them cheating, the only and the best solution for online shopping malls to solve the complaints from the consumer is to close their online shopping websites."

Since the year 2008, the China Consumer Association has received many complaints from online consumers. Most of what they complain about is that goods they receive are very different from what they look like on the websites.

In Shanghai, a young man's appearance has attracted a lot of attention. He wears a hat shaped like a tiger and a long overcoat on the back of which was pasted many brand labels.

What's more, on his back there are some highlighted words which read: "BE CAREFUL WHEN SHOPPING ONLINE! RESIST ONLINE CHEATING!" He says the reason he wears so exaggerative a jacket is to warn people to be alert of online shopping.

"I am trying to use performance art to draw people's attention to the perils of online shopping. Now the fake goods that people buy online are becoming much more prevalent. My mom bought a forgery of a Louis Vuitton handbag on an online shopping website one month ago, and I bought a pair of fake Nike shoes. But they were supposed to be the real ones and the online seller had promised that what they sold were all genuine. We were so upset with these cheats."

The International Day for Consumer Rights and Interests falls on March the 15th every year. This year, the China Consumer Association is focused on protecting the online consumer's rights and interests. An online work station which works specially on cracking down on online counterfeit goods was founded by Shanghai Xiangru Media Limited Company two months ago.

Wang Qiuyue is the manager of the company, and she says the work station focuses on dealing with the online goods of sports, cosmetics, clothes and electronics.

"We receive almost 100 complaints from online consumers everyday on average. Some complain about their fake and low-quality goods, some complain about the online shops that sell forgeries, while others complain about the bad attitude of the online traders when those consumers require the return of the goods."

This special online work station also invites lots of law firms to join in, including Shanghai Diligence Law Firm.

Shang Jiangang is a lawyer with the Shanghai Diligence Law firm and he explains the process of how they help the consumer to protect their rights and interests when they buy fake goods.

"First we find the product companies of those brands to verify whether the goods are fake or not. If the company confirms the goods to be fake, we will negotiate with the superintendent of the online shopping websites and ask them to close the online shops which are trading the fake goods. Also, if the online shopping websites do not close the offending online shops, we will indict the website itself."

The online work station cracking down on online cheating is just the start. The rules of online sales need to be perfected with the joint effort of all sections of society.