生活英语情景口语:广告的作用
日期:2010-03-26 15:27

(单词翻译:单击)

对话文本
N: how do you feel about wearing name logos or slogans on your clothing?

B: I've never really thought about it before. I guess it doesn't bother me.

N: do you think advertising has an influence on the choices you make when you're shopping?

B: I guess so. I usually buy name-brand clothing, shoes, and electronic goods. How about you?

N: I actually try to avoid name-brand items. I can't stand it when big companies advertise their products all over the place!

B: I know that advertisers are experts at persuading people to spend their money, but I want to buy something that's going to last a long time, but I don't think it always makes sense.

B: do you have a brand preference for anything?

N: I do for shower items like shower gel and shampoo, but I don't for higher-end items.

B: what do you think about the "impossible is nothing" billboard on the high street?

N: it's just a slogan for a famous company; there's nothing really special about it.

B: I think it's a brilliant advert! It really grabs my attention!

N: to each their own!

参考翻译
你觉得穿着一件有品牌名称或者广告语的衣服感觉如何?
我以前从来没想过这个问题.我觉得无所谓.
你觉得购物的时候,广告会对你的选择产生影响吗?
我想会有影响的.我一般都会买有牌子的衣服,鞋子和电子商品.你呢?
我一般尽量避免买名牌.大公司到处给他们的商品做广告,这让我难以忍受!
我知道广告商是劝人花钱的专家.不过我认为名牌商品的质量通常都高于没名的商品.
我相信在挑选耐用消费品的时候,名牌的质量都会高于其他品牌,不过这种选择方式并不是永远奏效.
你对什么商品的品牌偏好吗?
我一般对洗浴方面的用品有偏好,比如浴液或洗发水.不过对高端用品就没有这种偏好了.
你觉得大街上”一切皆有可能”的广告牌做得怎么样?
那只是一家著名公司的广告语,没什么特别的.
我觉得那广告相当不错!它确实吸引了我的注意了!
萝卜青菜,各有所爱!

核心词汇
Logo: a printed design or symbol that a company or an organization uses as its special sign (某公司或机构的)标识,标志,徽标

Preference: a greater interest in or desire for somebody/something than somebody/something else 偏爱;爱好;喜爱 uncountable singular ~ (for sb/sth)
It's a matter of personal preference. 那是个人的爱好问题.
Many people expressed a strong preference for the original plan. 许多人强烈表示喜欢原计划.
I can't say that I have any particular preference. 我说不出自己有什么特别偏好.
Let's make a list of possible speakers,in order of preference. 咱们按优先顺序列出一份可能请到的发言者名单.

High-end: expensive and of high quality 高档的;高端的;价高质优的

Grab: to get somebody's attention 引人注意;吸引
I'll see if I can grab the waitress and get the bill. 我要看能不能引起服务员的注意,让她拿账单来.
Glasgow's drugs problem has grabbed the headlines tonight(= been published as an important story in the newspapers). 格拉斯哥的毒品问题成了今晚报纸的头条新闻.

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重点单词
  • qualityn. 品质,特质,才能 adj. 高品质的
  • singularadj. 个人的,单数的,独一的,唯一的,非凡的 n.
  • avoidvt. 避免,逃避
  • originaladj. 最初的,原始的,有独创性的,原版的 n. 原件
  • advertisev. 登广告,为 ... 做广告,宣传
  • brandn. 商标,牌子,烙印,标记 vt. 打烙印,铭刻,加污
  • symboln. 符号,标志,象征
  • preferencen. 偏爱,优先,喜爱物
  • brilliantadj. 卓越的,光辉的,灿烂的 n. 宝石
  • particularadj. 特殊的,特别的,特定的,挑剔的 n. 个别项目