(单词翻译:单击)
听力文本
When it comes to communicating ideas, brevity is all the rage.
Take a look at Twitter, which allows just 140 characters to speak your piece.
Now scientists, it seems, could learn a lesson from the power of the tweet.
Because a new study shows that scientific papers with shorter titles receive more citations.
The article, tidily entitled The advantage of short paper titles,is in the Royal Society journal Open Science.
Scientific careers can be made or waylaid on the basis of publications.
And the success of individual articles is often determined by how frequently those papers are referenced in other publications.
But what makes a paper popular?
Previous studies of the length of an article's title have yielded mixed findings, perhaps due to relatively small sample sizes.
So researchers decided to cast a wider net.
Fishing in an academic database called Scopus, they pulled out the most highly cited 20,000 papers for each of the seven years from 2007 to 2013.
And they found that papers with terser titles top the citation count.
Even when the researchers took into account the journal in which the publication appeared,some have stricter restrictions on title length than do others—the findings held true.
Of course title length isn't everything.
The article's content and subject area obviously attract different levels of interest.
But a snappy title can't hurt.
I mean, which would you rather read, an article from The Journal of Immunology with the title:Exposure of phosphatidylserine on the surface of apoptotic lymphocytes triggers specific recognition and removal by macrophages.
Or a related article from the journal Cell Death and Differentiation simply called:Phosphatidylserine, a death knell.
You, me and John Donne will probably pick the short and quick.
参考译文
在谈到交流想法时，当下简单明了最为流行。
看看推特，仅能用140个字符表达你的想法。
现在科学家们看来已从推特的影响力中吸取到了经验。
因为一项新的研究发现科学论文标题越简短引用度越高。
这篇有着简单明了标题名为《简洁论文标题优势》的论文已在皇家学会期刊《开放科学》上发表。
科研事业奠定的基础取决于论文的发表。
但是，个人论文取得的成功通常是由这些文章被引用的频率所决定。
但是是什么才能让论文受欢迎呢?
先前关于论文标题长度的研究有着各种各样的结论，可能是研究样本数量少的缘故。
因此研究人员决定扩大范围。
他们在一个名为斯高帕斯的数据库中挑选了2万篇在2007至2013年间发表的引用频率最多的文章。
他们发现引用率靠前的论文标题都是简明扼要。
即便如此，研究人员将发表这些论文刊登的期刊作为考量因素，因为有些对于标题有着严格的要求控制，但结果仍然准确。
当然标题长度并非全部。
文章的内容及主题显然会吸引不同的关注层面。
但时髦欢快的标题也并没有关系。
我意思是，你会读《免疫学》期刊上刊登的这篇文章吗?标题是:《凋亡淋巴细胞表面磷脂酰丝氨酸引发巨噬细胞的特异性辨识与去除》
还是《细胞死亡与分化》期刊上的这篇《死亡丧钟磷脂酰丝氨酸》。
相信无论是你，我，还是约翰?多恩，可能都会选择那篇标题简明扼要的吧。
译文为可可英语翻译，未经授权请勿转载！
重点讲解
1.come to 苏醒；达到；来到
例句:There are thousands of students absolutely gagging to come to this university.
肯定有成千上万的学生都渴望到这所大学念书。
2.allow to 允许
例句:They will not allow your more way-out ideas to pass unchallenged.
他们不会放过你这些古怪的念头的。
3.due to 由于；因为；应归于
例句:Council members are due to have informal discussions later on today.
委员会成员定于今日晚些时候进行非正式讨论。
4.take into account 重视，考虑
例句:Take into account your own strengths and weaknesses.
考虑一下你自己的优缺点。
