演讲稿

The other thing differently because there wasn't any software at the beginning. You had to think differently when a first computer arrived at a school, where there had never been one before. It was an Apple Ⅱ. I think you have to think really differently when you bought a Mac. It was a totally different computer working in a totally different way, using a totally different part of your brain. It opened up the computer world for a tot of people who thought differently. You were buying a computer with an installed base of one. You have to think differently to do that. And I think you still have to think differently to buy an Apple computer. And I think the people that do buy them do think differently. They are the creative spirits in this world. They are the people that are not just out to get a job, but they're out to change the world. They're out to change the world using whatever great tools they can get. And we make tools for those kinds of people.
还有一点不同就是因为刚开始的时候也没有什么软件。你一定有不同的想法，因为刚开始当第一台Apple Ⅱ抵达学校的时候，之前那儿是从来没有过的。我想当你买Mac电脑的时候，你对计算机的看法一定会大有改观。那是完全不一样的计算机，以一种完全不一样的方式运行，你要运用大脑里完全不同的部分。它为很多想法不同的人打开了计算机的世界。你买的是一台安装好系统的计算机，是一体的。你那时必须以完全不同的方式认识它。你现在仍会在买一台苹果计算机的时候产生新的想法。我想那些购买它的人，一定有不一样的思考模式，他们是这个世界上最具有创新精神的人。那些人出门不是去找一份工作，而是去改变世界。 并且他们使用任何他们可能获得的绝妙工具去改变世界。我们就是在为这些人制造工具。
So, hopefully, what you're seen here today are some beginning steps that give you some confidence that we too are going to think differently and serve the people that have been buying our products since the beginning. Because a lot of times, people think they're crazy. But in that craziness, we see genius. And those are the people we're making tools for.
所以我希望当你今天看到一些我们开始采取的步骤时，会带给你—些信心。我们也会有不同的想法，并为那些从一开始就购买我们产品的人提供服务。因为很多时候，人们会觉得他们疯了。但是，从这种疯狂中，我们看到了天才，我们正是在为这群人提供工具。
Thank you very much.
非常感谢你们。

重点讲解+名人简历

重点讲解：
1. at the beginning
开始；起初；
eg. He had opposed George's entry right at the beginning.
他起初就反对乔治加入。
eg. Early bird discounts are usually available at the beginning of the season.
在换季之初抢先购买通常会有折扣优惠。
2. open up
（使）（机会、可能性等）出现；（使）产生；
eg. It was also felt that the collapse of the system opened up new possibilities.
人们也认为这一制度的崩溃带来了各种新的可能性。
eg. New opportunities are opening up for investors who want a more direct stake in overseas companies.
希望更加直接地参股海外公司的投资者获得了新的机会。
3. be out to do sth.
打算；试图做某事；
eg. Most companies these days are just out to make a quick profit.
如今，大多数公司只想能迅速获利。
eg. The company is out to capture the European market.
这家公司希望占据欧洲市场。

名人简介：
人物评价
美国总统奥巴马：乔布斯是美国最伟大的创新领袖之一，他的卓越天赋也让他成为了这个能够改变世界的人。
微软联合创办人比尔盖茨：很少有人对世界产生像乔布斯那样的影响，这种影响将是长期的。
微软联合创办人保罗艾伦：他懂得如何创造出令人惊叹的伟大产品。
Facebook创始人兼首席执行官马克扎克伯格：“史蒂夫，感谢你作为一个导师和朋友所做的一切，谢谢你展现出你的工作和努力如何改变世界。我会想念你。”
联想集团CEO杨元庆：作为竞争对手，他推动我们所有人不断向前发展。
腾讯董事局主席兼CEO马化腾：他是我的偶像，创造了世界上最优雅的产品。
北大教授张颐武：他不一定是技术发明的伟人，但他肯定是洞悉人性的伟人。
纽约市市长布隆伯格：乔布斯的名字与爱迪生和爱因斯坦一同被铭记。他们的理念将继续改变世界，影响数代人。在过去的四十年中，史蒂夫·乔布斯一次又一次预见了未来，并把它付诸实践。乔布斯热情、信念和才识重新塑造了文明的形态。
乔布斯被认为是计算机业界与娱乐业界的标志性人物，同时人们也把他视作麦金塔计算机、iPod、iTunes、iPad、iPhone等知名数字产品的缔造者，这些风靡全球亿万人的电子产品，深刻地改变了现代通讯、娱乐乃至生活的方式。
乔布斯是改变世界的天才，他凭敏锐的触觉和过人的智慧，勇于变革，不断创新，引领全球资讯科技和电子产品的潮流，把电脑和电子产品不断变得简约化、平民化，让曾经是昂贵稀罕的电子产品变为现代人生活的一部分。