演讲稿

But we haven't been doing a good enough job here. As an example, there is something like 10 to 15% of Mac sales which can be traced directly back to people using Adobe Photoshop as their power application, right? When was the last time you saw Adobe and Apple co-marketing Photoshop? When was the last time we went to Adobe and said how do we make a computer that will run Photoshop faster? These things haven't been as cohesive as they should have been. I think we're going to start proactively focusing much more on how we do these things.
不过我们并没有在这方面做得足够好，比如，这儿有大概 10%~15%的Mac电脑销售可以直接追溯到Adobe图像处理的使用者，对吧？上一次你们看到Adobe 和苹果联合开发的Photoshop是什么时候？上一次我们去Adobe并且说怎么能使计算机更快地运行Photoshop是什么时候？这些事情并没有很好地结合在一起。我想我们要开始积极主动地把更多精力倾注到这些事情上了。
The second market is one that's very close to my heart. It is education. Apple put the first computers in education. Apple did it again with the Macintosh. And Apple is still the dominant leader in education. Now, I'm going to ask you a question. Who is the largest education company in the world? The answer is Apple. Apple is the single largest education supplier to education in the world. We are the single largest education company in the world. Now, I've asked 100 people at Apple this, and only two have thought of Apple. It's incredible; the position Apple still has in education. 60% of all computers in education are Apples. 64% of computers teachers use are Apples. It's a $2 to 2.5 billion business for Apple every year. What an incredible foundation to build off of. What an incredible legacy to build off of.
第二个市场是我非常关心的，这就是教育领域。苹果的第一台计算机就用在了教育行业，而Mac电脑又是如此。并且，苹果现在依然是教育领域的绝对领导者。现在我要问你们一个问题：谁是世界上最大的教育公司？答案是苹果。苹果是世界上唯一的最大的教育供应商，我们是世界上唯一的最大的教育公司。在苹果我问过这个问題，—百个人里只能有两个人想到这个层面。这样的地位太令人不可思议了，教育领域60%的计算机是苹果的，并且老师使用的计算机中有 64%是苹果电脑。所以这两者加起 来，每年能为苹果带来20至25亿美元的利润，这是一个多么不可思议的基数，一笔多么不可思议的财富！

重点讲解+名人简历

重点讲解：
1. trace back
追溯；
eg. Britain's Parliament can trace its history back to the English Parliament of the 13th century...
英国议会的历史可以追溯到 13世纪的英格兰议会。
eg. With this new biological link, scientists could potentially trace back the evolutionary origin of speech.
现在有了这个生物学上的新联系，科学家们可以去追溯语言进化的起源。
2. focus on
集中（注意力）；关注；
eg. As a city festival, they also focus on local talent. "
作为一个城市音乐节，他们还注重推出本地人才。
eg. Many of these funds only focus on longer dated futures contracts.
这些基金很多只关注期限较长的期货合约。
3. think of
想到；想起；想出；
eg. I can think of two scenarios.
我能想到的有两种情况。
eg. Instead, we tend to think of alumni networks in the context of universities.
说起这样的关系网，我们最先想到的就是大学的校友会。

名人简介：
独立时期
从苹果辞职之后，于1986年乔布斯花1000万美元从乔治·卢卡斯手中收购了Lucasfilm旗下位于加利福尼亚州Emeryville的电脑动画效果工作室，并成立独立公司皮克斯动画工作室。之后该公司成为了众所周知的3D电脑动画公司，并在1995年推出全球首部全3D立体动画电影《玩具总动员》。公司在2006年被迪士尼收购，乔布斯也因此成为最大个人股东。
回归苹果
1996年苹果公司经营陷入困局，其市场份额也由鼎盛的16%跌到4%。与之相对应的是乔布斯公司由于《玩具总动员》而名声大振，个人身价达到10亿美元。但是乔布斯还是于苹果危难之中重新回来，回来后的乔布斯大刀阔斧改革，停止了不合理的研发和生产，结束了微软和苹果多年的专利纷争，并开始研发新产品iMac和OS X操作系统。