1. 制造惊喜
Phil Schiller: (苹果全球市场副总裁)
"We've got a great camera in iPhone 6 S ad 6 S Plus. It's a 12 megapixel isight camera. These were taken in Iceland. One of the things you see as our goal was: fantastic color. The skin tones are really accurate.
It can also take amazing videos, HD videos. And now for the first time in an iPhone, 4K videos. It's incredible to shoot and edit 4K videos directly on your iPhone. Along with the isight camera, we have a new Facetime camera. It's a 5 mega pixel HD Facetime camera. So we're gonna use the Retina display to be a retina flash. In fact, one that matches the ambient light and color in pictures. So these magical moments just froze in time.
But what if we could do something more?
What if you could press the 3D touch on your photo and this happened. It's called Live Photos. "
Presentation Tip 1: 注意划出来的这些词，都是充满魅力、魔力的形容词。这也是presentation中最常用、最有效的增色方法。
Presentation Tip 2: What if...What if... 用排比假设问句做铺垫，将听众的好奇度和兴趣最大化。

关键词：
Fantastic: 神奇的、奇幻的
Accurate: 准确无误的
Amazing: 让人惊叹的
Incredible: 难以置信的

Magical: 魔力般的

2. 衔接
Tim Cook: "Next Up is iPad. The biggest news in iPad since the iPad. This is the iPad Pro."
Phil Schiller:
Why 12.9 inches? Well, here let me tell you a little secret about it: its size. If you look at the width of the iPad Pro, is the same as the height of the iPad Air. And now you have an iPad big enough to run your full iPad Air apps with more roomside by side.
It is faster than 80% of the PC that shipped in the last 12 months.
So we are very excited to tell you about a brand newaccessory just for iPad Pro. It's called the Smart keyboard.
Presentation Tip 1: 最好用的衔接语: Next up is...
Presentation Tip 2: 一句话精华概述：Tim Cook介绍iPad Pro时说iPad Pro是"The biggest news in iPad since the iPad."
Presentation Tip 3: 事实、数据说话。Phil Schiller介绍iPad Pro时谈到了它的大小和速度。客观事实永远是最实在的描述。

关键词
Next up: 接下来
Inches: 寸
Secret: 秘密
Width: 宽
Height: 高
Run apps: 运行、使用app
Room: 空间
Side by side: 并排、并列
Shipped: 发货、出售
Brand new: 全新的
Accessory: 配件
Keyboard: 键盘

3. 谢幕
Tim Cook: "I'd like to take a minute and recognise everyone from Apple who work so hard on delivering all of the great things you've seen this morning. Please stand up. I'm applauding you."
Presentaion tip: 谢幕不必太长，简明扼要就行。上述划出来的词语就是最常用、最规范的致谢词。大家学起来哦！

关键词
I'd like to take a minute: 我希望抽一些时间...
Recognise: 表彰、认同
Deliver: 完成
Applauding: 鼓掌、赞许