双语广告

Every day we throw away millions of electronic devices, because they get old and become worn-out. But usually it's only one of the components that causes the problem. The rest of the device works fine but is needlessly thrown away, simply because electronic devices are not designed to last. This makes electronic waste one of the fastest growing waste streams in the world, and our phone is one of the biggest causes.
每天我们丢掉数百万件电子设备，因为它们过时且变得破旧不堪。但通常其中只有一个造成问题的零件。装置的其余部份运作正常，但是被不必要地丢弃掉，仅仅因为电子设备并非设计要持久耐用。这让电子废物成了世界上最快速成长的废物流之一，我们的电话是其中最大的起因之一。

So this is a new kind of phone. It's made of blocks, detachable blocks. They're all connected to the base, and the base connects everything together. Electrical signals are transferred through the pins, and two small screws lock everything in place.
所以这是一种新型手机。是用积木做的，可拆卸的积木。它们全都接到基底上，基底将一切连结在一起。电子讯号透过插脚传送，两个小螺丝将一切锁在定位。
So if, for instance, your phone is getting a little slow, you can just upgrade the block that affects the speed. Or if something breaks, you can easily replace it with a new one, or update it with the latest version.
所以如果，举例来说，你的手机变得有点慢，你可以只升级影响速度的那块积木。或如果某个东西坏掉，你可以轻松地用一块新的取代它，或是使将它更新到最新版本。
Another great thing about this is you can customize your phone. Let's say this is your phone, and you do everything in the cloud. Why not replace your storage block for a bigger battery block? If you're like this guy and love to take pictures, why not upgrade your camera? Or if you don't care about any of this stuff, you can keep it simple, and get a bigger speaker. You can choose the blocks you want, support the brands you like, or even develop your own blocks.
另一件关于这个很棒的事情是：你可以个人化你的手机。比如说这是你的手机，你在云端处理一切。为什么不把你的记忆体积木换成更大块的电池积木呢？如果你像这个人，喜欢照相，为什么不升级你的相机呢？或如果你不在意任何这些东西，你可以让它保持简单，并加上一个更大的扩音器。你可以选择你想要的积木，支持你喜欢的品牌，或甚至研发你自己的积木。

Phonebloks is built on an open platform by companies working together to create the best phone in the world. To set out this platform, we need to get the right companies and the right people involved. They will only get started if there is a lot of interest in the phone worth keeping.
积木手机是建立在一个开放的平台上，由数个公司合作创造出世界上最好的手机 。要开始这个平台，我们需要让对的公司和对的人参与。如果对于这支值得保存的手机有非常多的关注，他们才会开始。
So this is the plan: To show them there's an interest for this phone, we need your voice. You can donate your social reach on the website. We gather as much people as possible. On the 29th of October we send out the blast, all at the same time, spreading all your voices to show the world there's a need for a phone worth keeping. The more people involved, the bigger the impact.
所以计划是：要让他们知道有对于这支手机的兴趣关注，我们需要你的声音。你可以捐出你在网站上的社交联系。我们尽可能地召集越多人。在十月二十九日我们送出这阵旋风，全部一起，散布你们所有声音来让世界知道对于一支值得保存的手机有所需求。越多人参与，影响就越大。
Please visit phonebloks.com to raise your voice and spread the word.
请到 phonebloks.com来提出你的声音，并散播消息。
Phonebloks, a phone worth keeping.
Phonebloks，一支值得保存的手机。

重点讲解

广告意义：

环保，创意，方便，实用，而且看起来很酷，我喜欢这样的产品。我们需要适应社会和潮流研发出的新产品，我们需要更具有创意而节能环保的生活用品。手机在带给人们越来越美好生活的同时，产生制造的电子垃圾等问题也不容小觑，因此，欢迎新产品！

词汇点拨：

1.「开始、启程」- Set Out
To set out this platform, we need to get the right companies and the right people involved.
要开始这个平台，我们需要让对的公司和对的人参与。

2.「散布消息」- Spread The Word
Please visit phonebloks.com to raise your voice and spread the word.
请到 phonebloks.com来提出你的声音，并散播消息。