双语广告

Let's Cafe is a coffee chain in Taiwan with over two thousand stores. The problem is: it's not really a store, more like a kiosk in the Family Mart convenience store, providing fast but good coffee to consumers.
Let's Cafe是在台湾拥有超过两千间店面的咖啡连锁店。问题是：它其实不是一间店，比较像是在全家便利商店里的咖啡亭，提供消费者快速却好喝的咖啡。
The Challenge: How can Let's Cafe offer a better cafe experience against bigger, more established chains with proper stores?
挑战：Let's Cafe能够如何提供更好的咖啡体验，以抗衡较大型、更具规模、有体面店铺的连锁店？

The Solution: Offer our consumers something extra that even big coffee chains can't—a latte art customization that's ridiculously unique and fun.
解决方法：提供我们的消费者一些甚至连大型咖啡连锁店都无法提供的特别玩意──特殊又好玩到不行的拉花艺术客制化。
We kicked it off in our most popular stores. All consumers have to do is upload an image from their mobile to this machine. And, voila!
我们从最热闹的店家开始。顾客要做的一切只有从手机上传照片到这台机器。然后，你看!
The image gets sprinkled onto their latte forming the ultimate latte art. Our consumers shared their various creations with their friends, and it became the talk of the town in social media and in the press.
图像喷在拿铁上，形成了终极的拉花艺术。我们的顾客们与朋友分享他们不同的创作，而它成了社交媒体和新闻的热门话题。
By owning latte art, the perceptions of Let's Cafe coffee credibility and its sales went up. And that was how Let's Cafe gained ground against the traditional coffee chains, and won over the hearts of Taiwanese coffee drinkers.
因为拥有这样的拉花艺术，对Let's Cafe咖啡可信度的认知以及其销量都上升了。那就是Let's Cafe如何迎头赶上传统的咖啡连锁店，并虏获了台湾咖啡饮用者的心。

重点讲解
广告意义：

在饮食文化如此发达的中国，咖啡虽为外来物，但是咖啡店在中国也可以说是随处可见，但是台湾的Let's Cafe做到了标新立异，贴合消费者的心理，特别是年轻人喜欢新鲜有趣的事物的取向，真正达到了独一无二！我只想说，不一定要完美，但是我们一定要做那个独一无二的自己！

词组点拨：

1.「开始、踢开」- Kick Off
We "kicked it off" in our most popular stores.
我们从最热闹的店家开始。

2.「热门话题」- Talk Of The Town
Our consumers shared their various creations with their friends, and it became the "talk of the town" in social media and in the press.
我们的顾客们与朋友分享他们不同的创作，而它成了社交媒体和新闻的热门话题。


3.「赶上、改善、普及」- Gain Ground
And that was how Let's Café "gained ground" against the traditional coffee chains, and won over the hearts of Taiwanese coffee drinkers.
那就是Let's Café如何迎头赶上传统的咖啡连锁店，并虏获了台湾咖啡饮用者的心。