双语广告

Facial hair may be all the rage in the West, but most Taiwanese men still prefer the clean shaven look. There's nothing wrong with that, unless you are promoting Philips Grooming Kits, in which case you have to ask: how do you interest the hairless in the artificial hair.
胡须在西方世界也许很流行，但大多数的台湾男人仍旧偏爱刮好地干净俐落面貌。那没有任何问题，除非你是在推销飞利浦刮胡组，若是那样，你得问问：你要如何引起没有胡子的人对于人工胡须的兴趣。
First, preparatory AR technology had to be developed to achieve a more natural effect. A compound material with solid, yet light conducting property was molded to contain a translucent liquid, and then printed with a dozen male facial hair patterns. With the device ready, it was time for deployment at carefully chosen spots, where Taiwanese men would be highly receptive to suggestions about their looks.
首先，想要达成更自然的效果，得先发展出“预先扩增实境”技术。一个固体，但透光材质的复合材料被塑造来盛装半透明液体，然后印上一打的男性胡须图案。准备好了这个装置，该是去精心挑选的地点展开部署的时候了，在那儿台湾男人会非常易于接纳关于他们造型的建议。

Trained hair stylists then subtly introduced the Philips trimmer, but this was only a teaser to arouse the curiosity. When the salon beverage was brought in, that was the time for our AR technology, and the transformation was instant...from reality to augmented reality. Watch it again. Here is "reality," and here it is "augmented." No APPs! No downloads! No wireless, 3G network involved! Just good old fashioned, low cost, fail-proof, ink and mirrors. When a target expressed interest, live customer support was right behind him, and the deal was closed by a promotional offer on Philips Grooming products, right in front of his eyes.
老练的发型设计师接着巧妙地介绍飞利浦刮刀，但是这只是一道开胃小菜(注一)，要来激发好奇心。当发廊饮料拿进来时，那就是我们“扩增实境”技术上场的时机，而且那转变就在眨眼之间...从实境到扩增实境。再看一次。这是“实境”，然后这是“扩增实境”。没有APP!无须下载!不用无线、3G网路!只要美好怀旧式、低成本、不会失败的墨水和镜子。当一个目标表现出有兴趣的样子，现场的客服就在他后面，然后透过飞利浦刮胡刀产品的促销价完成销售，就在他眼前。

Thank you Augmented Reality technology! Thank you!
谢谢你“扩增实境”技术!谢谢!

注一：Teaser原意是做弄他人的东西，引起他人兴趣的东西。引用在广告行销或是电影上，当作催化剂，或是预告片。

重点讲解

广告意义：

每次去理发店，都好希望能知道自己剪什么发型最好看，但往往总是令人失望。扩增实境确实是一个很好的办法，让消费者直观的看到自己的变化，我想这值得很多不可以或者无法让消费者体验产品的行业借鉴和思考，作为消费者，我们需要的是切身感受到效果，只有这样才能让人信服！

词汇点拨：

1.「很流行」- Be All The Rage
Facial hair may be all the rage in the West, but most Taiwanese men still prefer the clean shaven look.
胡须在西方世界也许很流行，但是大部分的台湾男人仍旧偏好刮干净的样貌。

2.「不会失败的、不会错的」- Fail-proof
Just good old fashioned, low cost, fail-proof, ink and mirrors.
只要怀旧式、低成本、不会失败的墨水和镜子。