双语广告

This is how the world works. The sun shines. The grass grows. Kobe Bryant arrives to practice at three...the other three.
这是世界如何运作的方式。太阳照耀。青草生长。Kobe Bryant三点抵达开始练习...凌晨三点。
Chickens bock, bock, bock. Broccoli can fight cancer. Rice provides energy. Kobe eats rice, broccoli, chicken, and the world turns.
鸡群咕咕、咕咕、咕咕叫。花椰菜能够抗癌。稻米提供能量。Kobe吃米饭、花椰菜、鸡肉，而世界运转着。

Earthquakes shake. Bakers bake. Kobe Bryant shakes and bakes defenders.
地震摇晃着。糕点师傅烘培着。Kobe Bryant左右晃动“料理”防守者(注一)。
Philosophers ponder existence. Scholars read. Kobe Bryant takes everyone to school.
哲学家仔细思索着生活。学者阅读。Kobe Bryant给大家上了一课。
Rain falls. Waterfalls dump water. Kobe owns the bucket...that bucket.
雨水降落。瀑布倾泻流水。Kobe拥有那桶子...是掌握那球框。
Snakes are light, low and fast. Kobe's shoes are like snakes.
蛇轻巧灵动、重心低沉且迅速敏捷。Kobe的鞋子就如同灵蛇。
Bees sting when threatened. Kobe Bryant is never threatened.
蜜蜂受到威胁时便螫人。Kobe Bryant不曾受到威胁。
Best is ahead of better. The basket is ahead of the ball. Kobe is light years ahead of them all.
顶尖球员领先较好球员。篮框位在球的前方。Kobe遥遥领先所有其他球员。
This is the way it was. This is the way it is. This is the way it will be.
这是过去的状况。这是现在的状况。这是未来的趋势。
Note1：Shakes and Bakes

注一：篮球场上的一种华丽过人动作，是当前NBA球星Jamal Crawford的招牌动作，利用背后运球换手重心的转变，搭配垫步上篮，往往把防守者骗得团团转。这里利用这个move将Kobe华丽的过人技巧给形容得绘声绘影。

重点讲解

广告意义：

万物相通，利用一连串的象征性比喻将耐克科比8的特性完美展现。人类最完美的设计莫过于与周围的环境贴合无比，我们对很多事物的要求都是自然，婉转的动作，轻柔的流线，庄重的雕刻。自然，是人类灵感的源泉与归属，感恩自然！感恩生命！