Using the examples from the lecture, explain the concept of Entertainment Merchandising.
请用课上所举例子解释说明娱乐营销的概念。
Read the passage from a marketing textbook.
请阅读下面这篇选自营销课本的文章。
You have 50 seconds to read the passage. Begin reading now.
你有50秒的时间阅读文章。现在开始计时。
Now listen to a lecture from a marketing class.
请听营销课上的部分内容。

Ok, so I've actually got a few different examples of this.
事实上关于这个话题我有好几个不一样的例子。
You know, uh, when I was a kid, a character named Action Hero was really popular with my friends and me.
我小时候，一个叫做动作英雄的人物在我和朋友们之间非常流行。
We would always watch the Action Hero program on television every week
我们每个星期都会看电视上播的动作英雄节目，
and played games pretending we were strong and powerful as he was.
然后一起做游戏，假装我们像他一样强壮厉害。
Then pretty soon we began seeing these small Action Hero figures in all the stores.
很快，所有的店铺都开始出售这种动作英雄的小人偶。
And, well, we all just had to have them.
而我们都非常想买。
I mean, we've been watching the television show for so long that it seemed only natural to want to own toys, too.
我是说，毕竟我们那么长时间以来一直在看这个电视节目，所以自然而然就也会想要拥有这些玩具了。
Well, I finally grew up and left the Action Hero television program and toys behind.
不过后来我终于长大了，也把这些动作英雄的电视节目和玩具抛之脑后了。
But, now, I have a 7-year-old daughter who watches television a lot and also like to play with her toys.
可是，现在，我有一个七岁的女儿，她很喜欢看电视，还有跟她的玩具们一起玩。
And lately her favorite toy is a cute little baby doll with a big round face and lots of curly hair named Rosa.
最近她最喜欢的玩具是个可爱的小娃娃，这个娃娃长着一张大大圆圆的脸和很多卷卷的头发，它的名字叫做Rosa.
All my daughter's friends have Rosa dolls, too.
我女儿所有的朋友也都有这个叫Rosa的娃娃。
And they enjoy going to each other's houses to play with them.
而且她们很喜欢去彼此家里一起玩这个娃娃。
Then a few weeks ago, my daughter came running up to me all excited
然后几个星期前，我女儿非常兴奋地跑到我面前，
because she just heard that there is going to be a new television program on every week with the doll, Rosa, as the main character.
因为她刚听说以后每个星期电视上都会播一个新的节目，而那个Rosa娃娃就是节目主人公。
So naturally she and all her friends have begun watching the show.
所以她和她所有的朋友自然开始看那个节目了。
And it's already very popular, as popular as the toy doll.
而且这个节目最近非常火爆，和那个玩具娃娃不相上下。