Good morning, ladies and gentlemen, and friends!
First of all, please allow me to extend a warm we lcome to all of the leaders, distinguished guests a nd friends on behalf of the municipality of Chengdu. After watching the video promotion of Chengdu's exh ibition industry, you now have an initial understan ding of the status quo of the industry in this city. Now, I would like to present Chengdu, an ideal city for C&E (convention and exhibition industry), to yo u by sharing with you the general condition of Chen gdu's social economy, our experience in C&E industr y and our expectation for it in the following three years.
Chengdu has positioned C&E as an integral part of its modern service industry. The Eleventh Five Year Plan of Chengdu has listed C&E as a focus industry for intensive facilitation. As a result, substantia l progresses have been achieved, for instance, the establishment of Chengdu C&E Office, the completion of well-equipped C&E facilities and the existence o f experienced and professional practitioners. In recent years, Chengdu has grown remarkably in terms of the number and the quality of exhibitions we hos t. The size of C&E has been expanding. A sound and rapid momentum of growth has been in shape. And a d istinctive pull effect has been realized with neigh boring industries as well.
First, C&E itself is an important means of promot ion of the hosting city. Agglomeration effect is a common byproduct of C&E. High-profile and large-sca le exhibitions are eye-catching to the media. The o rganization of such events will greatly expand the recognition of the hosting city. At present, the re are more than 260 C&E activities annually held i n Chengdu. They are wonderful commercials of Chengd u. More than two million exhibitors have thus made their visits to Chengdu.
Second, C&E is an important driver for the overal l economic development of the city. The rise of fea tured and competitive industries lays a solid found ation for the organization of specialized exhibitio ns, which in return promote the development of othe r industries. Furthermore, these exhibitions upgrad e and expand the development of supporting industri es. Therefore, the organization of specialized e xhibitions, which are grounded by relevant industri es, shall lead to a win-win of both related industr ies and exhibitions.
Third, the underlying operation model of C&E shal l be "government being both the leader and the subj ect". The C&E industry is inclusive and interdepend ent of various other industries. Chengdu has by now established a C&E model of its own. The vivid descr iption of the model is "government sets the tone, a gencies coordinate and businesses implement". To th is end, the government has set up an C&E Office, wh ich monitors an integrated government service offer ing system covering transportation, public security, industrial and commercial administration, city insp ection, tourism, taxation, hygiene, business inspec tion and customs. The integration provides a maximu m convenience to exhibitors. As a result, more than 30 large and well-known exhibitions have been held in Chengdu. Besides, the government also stresse s the cultivation of market entities. A batch of C& E companies has come into existence. We now own an exhibition area of 200,000 square meters and four e xhibition facilities are equipped with hotels. The overall capacity of C&E in Chengdu has been on a co nstant rise.
Fourth, the long-term strategy for Chengdu in C&E is to become both exhibition contractors and organizers. Through contracting high level exhibitions, we will be enlightened with new ideas and grow into more experienced organizers. Consequently, the envision and competence of local C&E practitioners shall be broadened and improved. We need to customize the application of our experience drawn from being a contractor when we organize our own exhibitions. The application shall be based on a correct perception of local features in the industry, culture and resources. Flexible means including bidding, restructuring, establishing companies and introducing C&E companies shall be used. By now, Chengdu has established three exhibitions which respectively cover a venue area of more than 50,000 square meters.