本期内容：
E-tailers in China have generated plenty of buzz with their flashy ads in the lead-up to the Singles Day shopping gala on Nov 11, but the complexity of some of the promotions have put off even the most avid bargain hunters. Online shopping platforms such as Tmall, JD.com and Amazon.com have made early starts to build up anticipation ahead of the major event by launching pre-sale activities.

e-tailer：电子零售商
buzz：热度
flashy：艳俗的
gala：盛典
put off：使……反感
avid：热衷的

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