Woman: OK. Now, if you think about the Chief Executive's problems for a moment...what do you think he needs to tackle first?
女：那么，现在如果让你谈谈他们的董事长面对的问题...你觉得他首先要解决什么问题？
Man: There are so many problems! Something needs to be done about the workforce, because some departments employ staff without the necessary training.
男：问题太多了！职工的问题需要解决，因为一些部门雇用的员工没有接受必要的培训。
In the long term, of course, they need to develop the photocopiers themselves.
从长久来看，他们需要自己开发复印机。
But the priority must be to reverse the fall in revenue, even if it means cutting prices, in order to increase the sales volume.
但是首要问题是必须扭转收益下降的问题，即便这意味着降价，但这也是为了增加销售额。
Unless they do that, they'll go out of business very soon.
除非他们这么做，不然他们很快就要倒闭。
Woman: And what about their advertising?
女：那他们的广告呢？
Man: Well, they're using modern media, like the Internet, and targeting their advertising more than they used to,
男：嗯，他们用了现代媒体，比如互联网，并更多的以自己的广告为目标，
for instance, by moving from magazine ads to direct mailshots to companies. But these have an old-fashioned feel to them;
例如，从不在杂志上做广告而是直接将广告邮寄给各个公司。但是这样对他们老说有些过时的感觉；
the layout and graphics don't seem to have changed for twenty years.
广告的设计和图形似乎20年都没换过了。
Woman: Right. Now, let's go on to...
女：没错。现在，让我们谈谈...