原味人文风情：

Hi, I'm Kevin Richardson. I'm the winner of Volkswagen's fun theory award. My idea was the speed camera lottery. Could we get people to obey the speed limit for fun?
嗨，我是 Kevin Richardson。我是福斯汽车趣味理论奖的得主。我的构想是乐透测速相机。我们是否能让人们因为有趣而遵守速限？
I really believe that fun can change human behavior for the better, and I was really thrilled to see that my idea which started as a scribble submitted into this competition might even become reality.
我真的相信趣味可以改善人类行为，而我很兴奋能看到自己一开始递交到这比赛的粗略构想居然可能得以实现。

The speed camera lottery would do two things. One, it would photograph, uh, speeders and give them a citation, and that money goes in the pot. But if you're obeying the law, your picture will also get snapped, and you'll be entered into a lottery and win some of that money from those speeders.
乐透测速相机会做两件事。第一，它会拍下超速驾驶并寄给他们一张传票，然后那笔钱会挹注到赌注中。但若你有乖乖守法，你的相片也会被拍下，你将能参加抽奖并赢得一些超速驾驶缴交的钱。
Over a three-day period, 24,857 cars passed our speed camera.
这三天的期间内，有 24,857 辆汽车行经我们的测速相机。
I always drive legally, but I doubt I'll win.
我一直都很守法地开车，但我怀疑自己会赢。
This is a really positive thing, drive legally and earn money. Perfect!
这是个很正面的行动，守法开车然后赚钱。太棒了!

Average speed before experiment: 32 km/h
实验前平均速率：时速 32 公里
Average speed during experiment: 25 km/h
实验期间平均速率：时速 25 公里
That's a reduction in speed of 22 percent.
那就是速度下降了百分之二十二。
Fun can obviously change behavior for the better.
趣味很显然能改善人的行为。
We call it the fun theory.
我们称之为趣味理论。