(单词翻译:单击)
A year after breaking sale's records with its FIFA10 video game, Electronic Art is back with an updated version of its soccer franchise not only has FIFA11 topped last year's early sale tally. EA estimates that sales have jumpped 29%, making it the fast-selling sports game ever. EA Sports President Peter More spoke to Reuter's TV shortly after the news was announced.
在FIFA10电子游戏打破了销售记录的一年后，制作公司Electronic Art（EA）再次回归并出品了运动系列游戏的升级版，包括去年销售冠军FIFA11。EA公司估计，其销售额增长了29%，成为运动类游戏销售增长最快的。EA董事长Peter More在这则新闻公布后想路透社记者透露。
It's been a tremendous few days for this FIFA11, not only getting obviously critical success but commercial success. It's early days, I mean, it's our first 72 hours basically in European market place, maybe a couple of days extra in North America, but it bodes well both for ourselves as well as for the industry going into the Christmas sales period that we've got title of this magnitude selling so well.
我们在FIFA11上花费了很多时间，不光是为了造势成名，还是为了实现商业价值。这只是我们的第一步，我们首先欧洲市场发售，两天后在北美洲发售，而这不仅预示着我们公司，还预示着整个游戏行业的产品将在圣诞节购物季大卖。
Moor says he also thinks it's significant that the first two days after the European launch became the busiest period for online gaming in EA's history. The ability to play games against people over the internet he says, it's creating a network effect that's fueling sales of the physcial games.
Moor表示该款游戏在欧洲销售后的两日，其网上在线游戏就成为EA公司史上最忙碌的游戏。他说，在网上与真实玩家对抗往往对游戏实体销售有很大帮助。
The stickness is, if you bought it, and your mates gotta buy it, because he wants to play against you but you don't live in same town, becomes a multiplier that industry enjoys, if you have a powefull online element and for we have that in FIFA.
这种游戏的销售具有粘着性，如果你购买了游戏，你的朋友想和你对打游戏，而他又和你相距甚远，那么他也会买这款游戏，远程和你对打，如果你们有了FIFA就可以远程一起打游戏了。
EA has also introduced new iterations of its FIFA franchise including a version for iPhone and iPod touch. So, why are people still shelling out for this when they can get this for a fraction of the cost?
EA公司同样反复推广了FIFA的相关产品，包括iPhonw和iPod touch版的游戏。这款游戏物美价廉，为什么大家还害羞地躲在一旁呢，赶紧抓紧机会吧。
There's a migratory path that we think or hope we have you on there.
这就是我们努力的结果，希望你能踊跃尝试。
There's even a free FIFA social game available via Facebook.
你甚至可以再facebook上面找到免费版的FIFA。
No matter where you are, what you're doing, who you're with, how much time you have, you've got an experience that's tailored to that situation. And if we cannibalize a little bit because we give something way for free when we can sell it then so be it.
无论你身在何方，在做什么，和谁在一起，有没有时间，这款游戏都将适合应用。如果我们对游戏做出了调整也是因为我们希望通过免费的形式推广游戏，虽然我们完全可以直接出售游戏。
Still the name of Game is selling update to titles, many consumers already have, and to do that, EA needs to add compelling features. Last year was the ability to add one's game face to a virtual pro. This year, the real pros have even more realistic characteristics, which is a real draw according to this fan who was given the FIFA11 a test run.
虽然该款游戏的名字一直位于销售排名的前列，许多消费者已经购得，但为了卖的更好，EA公司需要添加更引人注目的特征。去年他们增加了一个新功能，玩家可以自行添加一个虚拟球员。今年，可添加的球员甚至可以更真实，更个性化。这名虚拟球员会根据参加FIFA测试运行的玩家的要求来设计草图。
The reactions of the players and the stuff of how they moved on the fields, which I think is really really good. For instance, Torres might argue with the referee a bit, and be a bit petulant.
我认为，游戏中运动员的行动和整个团队在场上的移动很好。举个例子，球员托雷斯有时会和裁判争论几句，并且表现得有点儿暴躁。
EA shares were buoyed by news the of brisk pace of FIFA11 sales. its performance even critical to the company after it took the decision to delay the release of its much anticipated basketball game NBA Elite.
由于FIFA11的销售业绩优秀，EA公司股票价格有所提升。甚至在公司决定推迟发行众人翘首以待的篮球游戏NBA Elite后，FIFA对公司更加重要。
Mike Kaven, Reuters.
Mike Kaven，路透社消息。
bode V. indicate by signs 预示；为…的兆头
multiplier 【经济学】(增加投资所产生的)收益增殖率
iteration 迭代；反复；重复 这里指FIFA11的不同平台的版本
shell out V. [口]付款；还账；为…提供
cannibalize 销售再分配；摘录或利用(别人作品或早期作品)中的资料
petulant adj. easily irritated or annoyed 暴躁的；任性的；难以取悦的
注：本篇文章英文来自普特论坛，译文属可可英语原创，未经允许，请勿转载。
