对话文本


M: What kind of promotional events are scheduled for the new product line?

F: Marketing has us set up with product launches in five major cities, as well as some sponsoring events throughout the year. All together, there will be 15 events.

M: What kind of sponsoring are we talking about? I don't know how effective sponsorship really is…

F: It's not what you're thinking. These events will give us a wider exposure than most. Take the tri-city marathon for starters. This is a highly publicized event. The television exposure alone will nearly double our customer awareness.

M: Other than the marathon, what else is on the list?

F: We've got a spot in Olympic Stadium sponsoring one of a team's equipment, then a rally for cancer research, and a connection to the inner-city education program.

M: Sports, medicine, education… seems kind of random, don't you think?

F: It might seem that way, but this events were all carefully chosen based on marketing research. These are the events that our customers and potential customers care about.

参考翻译


对新的产品系列安排了什么样的促销活动?
市场部已经决定在五大城市举行产品发布会,并且在一年内进行一些赞助活动.总共有15场活动.
什么样的赞助活动?我不知道赞助的真正效果…
不是你想的那样.这些活动只是给我们提供更多抛头露面的机会.我们一开始要赞助3个城市举办的马拉松比赛,这是个大家普遍关注的活动.光电视一项的上镜机会就会使我们的顾客意识增加几乎2倍.
除了马拉松比赛,还准备搞什么活动?
我们在奥林匹克体育馆得到赞助其中一个参赛队伍装备的机会,还有就是回复癌症研究,以及城市内部教育项目的联系.
体育,医药,教育…好像有点儿杂乱,你不这么看吗?
似乎是有点儿乱,但是这些活动都是在市场调查的基础上认真做出的选择..这些都是我们的顾客和潜在的顾客关心的活动.

核心词汇
Sponsorship: financial support from a sponsor 资助;赞助款
a $50 million sponsorship deal 5/f000 万元的赞助协议
The project needs to raise £8 million in sponsorship. 这个项目需要筹集 800 万英镑的资助.
We need to find sponsorship for the expedition. 我们需要为这次探险找到赞助.

Pubcilize: to make something known to the public; to advertise something 宣传;推广;宣扬;传播 verb VN
They flew to Europe to publicize the plight of the refugees. 他们飞往欧洲报道难民的惨状.
a much/highly/widely publicized speech(= that has received a lot of attention on television, in newspapers, etc.) 一篇受到大力／高度／广泛报道的讲话
He was in London publicizing his new biography of Kennedy. 他在伦敦推销他新出版的肯尼迪传.

Rally: a large public meeting, especially one held to support a particular idea or political party 公众集会,群众大会(尤指支持某信念或政党的)
to attend/hold a rally 参加／召集大会
a peace/protest rally 和平／抗议集会
a mass rally in support of the strike 支持罢工的群众大会

random: done, chosen, etc. without somebody thinking or deciding in advance what is going to happen 随意的;任意的;未经事先考虑的;胡乱的
the random killing of innocent people 对无辜者的随意杀戮
a random sample/selection(= in which each thing has an equal chance of being chosen) 随机抽样／选择
The information is processed in a random order. 信息是按随机顺序处理的.