对话文本
M: How did your company's fundraisr go?

F: The fundraisr evnets went really well. We were able to partner with a few of our competitors, all in fun of course, to sponsor a marathon for the American Cancer Society. All of the people who participated it had a great time, and we were able to raise a lot of money to contribute to cancer research.

M: So how does it work? How were you able to make money with the marathon?

F: Each of the runners that participated the marathon race paid a ten dollar entrance fee. Also, they went door to door to get sponsors who pledged a dollar per mile that participants ran. All in all we were able to raise several thousand dolars.

M: Sounds like a great deal for the American Cancer Society.

F: In all honesty, it's also a great deal for our company. The exposure that we gained from sponsoring an invent like this was great for our image in the community. We acccomplished as much as last year's advertising campaign, plus we were able to do a little fundraising for a good cause.
参考翻译
你们公司的集资活动进展如何?
集资活动进行的非常顺利.我们能够非常高兴地与我们的几家竞争对手合作,赞助美国癌症协会举办的马拉松大赛.所有参加活动的人都玩得非常开心,而且我们也为癌症研究筹集到了很多钱.
你们是如何操作的?怎么能通过马拉松比赛赚到钱?
每个参加马拉松比赛的运动员都要交10美元入场费,此外,他们还挨家挨户地找赞助人,要他们许诺参赛者每跑一英里就给一美元.总而言之,我们就这样筹集到了几千美元.
对癌症协会来说数目不小.
坦白地说,对我们公司来说这笔钱也不少.通过赞助这样的活动我们所得到的出镜率对我们在社区的形象非常重要,我们得到的广告收益跟去年一样多.此外,我们还未慈善事业筹集了一些钱.
核心词汇
Sponsor: of a company, etc. 公司等 to pay the costs of a particular event, programme, etc. as a way of advertising 赞助(活动、节目等)
sports events sponsored by the tobacco industry 由烟草业赞助的体育赛事

exposure: the fact of being discussed or mentioned on television, in newspapers, etc. (在电视、报纸等上的)亮相,被报道
Her new movie has had a lot of exposure in the media. 她的新片媒体有很多报道.

Image: the impression that a person, an organization or a product, etc. gives to the public 形象;印象;声誉
His public image is very different from the real person. 他在公众心目中的形象与他真实的本人截然不同.
The advertisements are intended to improve the company's image. 这些广告旨在提高公司的形象.
Image is very important in the music world. 在音乐界,个人形象很重要.
stereotyped images of women in children's books 儿童图书中千篇一律的女性形象