对话文本


A: The demographic reports are in... From the looks of it, we're going to have to re-evaluate some of the content for our promotional events in different venues.

B:Why, what's the lowdown?

A: According to the report, our Boston crowd is quite different make-up from our Chicago folks. Our Boston consumers are mostly from mid-level to upper-class income levels, universtity or postgraduates, married no children, white collar... You know the kind. Chicago on the other hand is mostly mid to low income levels, single parent homes, blue collar... I think we're talking about two totally different target groups.

B: I have no idea there was that great of deviation between the two venues… To make our products sell, we have to take the target audience into account.

A: No kidding. We've got to come up with two completely different sales pitches to suit the needs of each groups.

参考翻译


人口统计报告已经出来了…从结果来看,我们要对一些不同指定地点的促销活动内容进行重新评估.
为什么?事实真相是什么?
根据报告内容,从我们的顾客群体来看,波士顿与芝加哥大不相同.波士顿的顾客大多是中上等收入,大学或研究毕业生,已婚没有孩子,白领阶层…就是你了解的那种人.而芝加哥的顾客大多是中下收入水平,单亲家庭,蓝领阶层…我认为他们是两种完全不同商务目标群.
我不知道这两个地区有这么大差别..为了卖好我们的产品,我们一定要把目标消费者考虑进去.
不开玩笑.我们一定要想出两套完全不同的推销方式以适应各个群体的需要.

核心词汇词组
Lowdown: 内幕,真相
Give me the lowdown on the new manager. 告诉我那新经理的底细.

Make-up: the different things, people, etc. that combine to form something; the way in which they combine 组成成分;构成方式
the make-up of a TV audience 电视观众的构成
the page make-up of a text(= the way in which the words and pictures are arranged on a page) 文本的版面设计

deviation: the act of moving away from what is normal or acceptable; a difference from what is expected or acceptable 背离;偏离;违背
deviation from the previously accepted norms 违背事先接受的准则
sexual deviation 性偏离
a deviation from the plan 违背计划

take account of something; take something into account: to consider particular facts, circumstances, etc. when making a decision about something 考虑到;顾及
The company takes account of environmental issues wherever possible. 只要有可能,这家公司总是尽量考虑到环境问题.
Coursework is taken into account as well as exam results. 除考试结果外,课程作业也要计入成绩.
The defendant asked for a number of other offences to be taken into account. 被告要求考虑其他一些罪行.

Pitch: talk or arguments used by a person trying to sell things or persuade people to do something 推销的话;说教;宣传论点
an aggressive sales pitch 强人所难的推销行话
the candidate's campaign pitch 候选人的竞选宣传
Each company was given ten minutes to make its pitch. 每个公司有十分钟时间进行推销宣传.