Mashable.com: Plans are afoot to launch a crowd-funding campaign for an open-air swimming pool in the middle of the river Thames in London.

The Thames Baths project would see a £10 million pool, measuring 25 metres by 10 metres, with a full filtration system and pool-side decking, plonked in the murky waters by the Victoria Embankment.

The pool project has been conceived by architects Studio Octopi and Jonathan Cook Landscape Architects as well as other studios and construction companies, and is backed by Tracey Emin and The Outdoor Swimming society among others.