You may be full of great ideas, but exactly how do you get people to buy into them? How do you get people on board with your brilliant plans? Well, today I want to share a few tools and techniques that will help you do just that.
你也许有很多好点子，但是要怎样让人们来买你的点子呢？如何让他人赞同你明智的计划。今天我想和大家分享一些方法和技巧。

These tools and techniques have two important effects: they build connections and they build credibility. The connections can be between you and your listeners, but they can also be between your listeners and your idea. Those connections will generate buy-in. And that credibility can be your credibility and your idea’s credibility. You, and your idea, have to be believable and trustworthy.
这些方法和技巧有2个重要的方面:建立联系和信用。联系可以是你和你的听众之间的，也可以是你的听众与你的点子之间的。这些联系能加速买入。信用可以是你的信用也可以是你所想的点子的信用。你和你的点子必须可靠且可信。