Today, were talking about Apple’s new mobile phone: the iPhone. Actually it’s a combination of phone, iPod and internet browser all rolled into one gadget. We’ll be looking at the hype – or massive publicity – surrounding the launch of the iPhone and taking a closer look at the marketing vocabulary we use to describe product launches and the retail market.

今天我们来谈论下苹果公司的新手机:iPhone。事实上它是种手机 ，iPod 和网络的整合。我们来看下广告宣传或是大规模宣传——围绕iPhone的发布，我们来仔细看下用来描述产品发福和零售市场的相关词汇。