In Britain, new policies were introduced for women, family protection and long term saving opportunities. In the post war period the range of Prudential's products changed towards an emphasis on savings, annuities, pensions and family income protection. In the 1970s a number of acquisitions were made and in 1978 Prudential Corporation was set up as the holding company for the group. The focus on adopting new sales and marketing techniques to promote products dominated the 1980s.
在英国，为妇女、家庭保护和长期储蓄推出了新保单。战后时期保诚产品的范围转变，更加强调储蓄、年金、退休金和家庭收入保护。20世纪70年代，收购了几个公司。1978年，保诚总公司成立，作为集团的控投公司。注重采用新的销售和推广技巧来推销产品是是20世纪80年代的主要内容。