(单词翻译:单击)
长对话试题
Questions 5 to 8 are based on the conversation you have just heard.
5
A.The debate.
B.The advertising.
C.The information.
D.The products.
6
A.Manufacturers.
B.Banks.
C.Customers.
D.Advertising agents.
7
A.The woman appears to be positive about advertising.
B.The man seems to know more about advertising.
C.The woman is a clerk in an advertising company.
D.The man is likely to attend the debate on advertising.
8
A.It provides information of a product.
B.It tells only the truth of a product.
C.It provides trial products.
D.It tells the defect of a product.
长对话文本
Conversation Two
M: We are having a debate on advertising Thursday evening.
W: That's interesting. I should like to hear what people think about advertising.
M: What's there to say? We must have advertising, mustn't we?
W: Why?
M: Well, we wouldn't know what there was to buy if we didn't have advertisements.
W: Yes, that's true. (8) Up to a point, advertisements provide information that we need. If someone has produced a new article, naturally, the seller wants to tell us about it.
M: Yes, and the advertisements tell us which product is the best.
W: Do they? I don't think so. Every manufacturer says that his product is the best, or at least tries to give us the impression. Only one can be the best, so the others are misleading, aren't they?
M: Well, in a way, I suppose, but we don't have to believe them, do we?
W: Are you saying that advertisements aren't effective? I don't think that intelligent businessmen will spend millions of dollars on advertising if nobody believes the advertisements, do you?
M: Perhaps not, but after all, it's their money they are spending.
W: Is it? I think not. (6) The cost of advertising is added to the price of the article. You and I and all the other people who buy the article pay for the advertising.
M: Well, I suppose we get something for our money, some information.
W: Yes, but don't forget it is often misleading information, and sometimes harmful.
M: Harmful?
W: What about the advertisements designed to persuade young people to smoke cigarettes? Wouldn't you say they are harmful?
M: (7) You've given me a lot to think about. I'm quite looking forward to the debate now.
5. What are the two speakers talking about?
6. Who pays for the advertising actually according to the woman?
7. What can be inferred from the conversation?
8. What can we know about the advertisement according to the conversation?
对话二
男：周四晚上我们将进行一场关于广告的辩论。
女：有趣。我很想听听大家对于广告的看法。
男：有什么好讨论的呢？广告是必要的，不是吗？
女：为什么？
男：如果没有广告我们都不知道我们可以买到什么东西。
女：对，这是事实。广告在一定程度上提供了一些我们需要的信息。如果一件新产品被制造出来，卖家需要告诉我们。
男：是的，而且广告还可以告诉我们什么产品是最好的。
女：是吗？我不这样认为。每个生产商都说他们的产品是最好的，至少他们想给我们一种这样的印象。但是最好的只有一个，其他的都是误导，不是吗？
男：在某种意义上说是这样，但是我们不一定非要相信它们，对吗？
女：你是说广告起不到效果吗？如果人们不相信广告，我不认为聪明的商人们会愿意花几百万美元做广告，你觉得呢？
男：或许不会，但毕竟花的是他们的钱。
女：是吗？我不这么认为。广告成本已经被加入到了商品的价格中。你、我和其他所有购买商品的人都在为广告付费。
男：好吧，我想我们花的这些钱还是有一点点回报的，我们获得了一些信息。
女：是的，但是不要忘了这些信息通常具有误导性，有时候还是有害的。
男：有害？
女：那些想要说服年轻人抽烟的广告难道你不认为是有害的吗？
男：你说完我感觉我需要好好地进行一番思考。现在我很期待这次辩论。
问题5 两位说话者在讨论什么？
问题6 按照女士的说法，谁在为广告付费？
问题7 根据对话，我们可以推测出什么？
问题8 根据对话，我们对于广告了解到了什么？
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习题答案解析
参考答案：
【小题5】B
【小题6】C
【小题7】D
【小题8】A
习题解析：
【小题5】对话开篇男士提到会有一场关于广告的辩论会，在接下来的对话中， advertisement 一词贯穿了整个对话，说话者对广告的利与弊表达了各自的想法，故全篇对话的主题就是广告，答案为选项 B。
【小题6】对话中男士说，那些生意人在广告上投入的钱都是他们自己的钱，女士否认了这一点。她认为 The cost of advertising is added to the price of the article. You and I and all the other people who buy the article pay for the advertising.即广告的花费都被加到商品的价格中了，我们所有购买商品的人都在支付那些广告费用。因此，选项 C“消费者”是正确选项。
【小题7】本题问的是“从对话中可以推断出什么”。对话中女士提到了广告的利与弊，观点比较客观，故排除选项 A；对话者对广告有各自的意见，不能推断出谁对广告了解得更多，排除选项 B；对话中并未提到对话双方的职位信息，排除选项 C；对话结束时男士说自己非常期待辩论赛，由此可以推断他很可能参加有关广告这一话题的辩论赛，因此选项 D 为答案。
【小题8】对话中男士和女士讨论了广告的利与弊，其中提到了广告提供商品的信息，故答案为 A。对话中并没提及广告是否提供试用品和广告是否只传达产品的真 实情况，排除选项 B 和 C；另外根据常识可判断，广告是商家发起的宣传商品的手段，不可能描述产品的瑕疵，排除 D。
