PBS高端访谈:华裔创业天才离世
日期:2020-12-02 13:38

(单词翻译:单击)

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JUDY WOODRUFF: The retired CEO of the online shoe store Zappos, Tony Hsieh, died on Friday from injuries suffered in a fire. Throughout the tech industry, he had been seen as a visionary who revolutionized online commerce. He was 46. Last year, Steve Goldbloom from our That Moment When team spoke to Hsieh about his career and the importance of shared values at his company.

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TONY HSIEH, Former CEO, Zappos: After graduating from college in '95, I went to work for Oracle in the Bay Area. My college roommate, we decided to start our own business. And at the time, the Internet was just getting started. We started a Web design and marketing business. During lunch hours, I would go and make sales calls. In the evenings at home, we would create Web sites. And then we realized that all these Web sites we were creating, they didn't really have a way market themselves. And so that's what led us to start a service called LinkExchange. We started hiring friends. And that whole strategy of hiring friends and friends of friends worked really well until we got to about 20 people. And then we basically ran out of friends. We had to start hiring people through resumes and interviewing. And we also didn't know any better to pay attention to company culture. And not everyone we hired was good for the culture. And not everyone so by the time we got to 100 people, I dreaded getting out of bed in the morning to go to my own company. And that's really what led us to sell the company to Microsoft. We sold LinkExchange in 1998 for $265 million. I started making a list of all the things that I wanted to buy, and I realized that I didn't actually have that much on the list. I was really more interested in helping build stuff. When I got involved with Zappos, wanted to make sure that I didn't make the same mistake again, and so that's why, from the beginning, Zappos has always paid a lot attention to company culture. Zappos was founded in 1999 in San Francisco. In 2004, we ended up moving the entire company to Las Vegas. We decided we wanted to build the Zappos brand to be about the very best customer service and customer experience. So, we literally take thousands and thousands of phone calls every day. We view it as, actually, our best relationship-building opportunity. Everyone's being inundated with thousands of marketing messages every day. When you have a phone call with someone, you actually get to connect with them one on one. One of our core values at Zappos is to create fun and a little weirdness. We really recognize and celebrate each person's individuality, and we want their true personalities to shine in the workplace. Most people, they are a different person at home, on weekends hanging out with their friends than they are in the office with co-workers. Ideally, you're the same person. Your co-workers aren't just co-workers, but they're are actual friends, not because we're forcing you to be friends, but because that's what you want because you have the same values, because you want to make sure that the values still include enough room for diversity. I'm, by default, pretty introverted and quiet and shy. If I meet someone for the first time, I have gotten feedback that, sometimes, because I'm not talking as much, they think I secretly hate them or I'm judging them or whatever, whereas I'm just shy, I guess.

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JUDY WOODRUFF: Inspiring story from Tony Hsieh, who died on Friday.

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重点解析

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1.online commerce 电子商务

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Online commerce, banking, and social networking are changing the way we shop, manage our lives, and meet and communicate with each other.

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电子商务、电子银行和电子社交网络正在改变我们购物、管理自己的生活以及彼此碰面和交流的方式=#Gf1ghi)tL;

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2.shared values 共同价值观

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It is a relationship based on pragmatism and principle, and strengthened by Shared values and common interests.

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这一关系以务实精神和原则为基础,并因共同的价值观及共同利益而得到加强,0IdAb#PRG4@Mo

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3.ran out of 用完

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We ran out of time, so I want to resume that.

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4.be inundated with 充满

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Her office was inundated with requests for tickets.

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她的办公室接到了铺天盖地的索票请求bxFk=TV7CqY.uGM

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5.hang out with 和……一起出去玩

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The best way to learn to see a world of possibilities is to hang out with people that spend most of their time actively creating things.

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学习认识世界一切可能性的最好方法就是多和那些将大量时间花在创造新事物的人交往)(LA6nID1&9|16DbC

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参考译文

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朱迪·伍德乐夫:Zappos的退休首席执行官托尼·谢家华于周五因在火灾中受伤严重而逝世wyS8Fbyja#~XBQL47RqO。他彻底改变了电子商务,在整个科技行业一直被视为有远见卓识之人rBjoCo@O!!1。他享年46岁A9VLH-WqVA@r。去年,他和我们“那一刻”团队的史蒂夫·戈德布卢姆讲述了自己的职业生涯以及共同价值观在他的公司的重要性^xTc3%EE4@

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托尼·谢家华,前CEO,Zappos:95年大学毕业后,我去了旧金山湾区的甲骨文公司工作sKKasLq@T2th|7HRGp,I。我的大学室友,我们决定自己创业whnz3!+7K[y。那时互联网才刚刚起步BJC3)lW[P+*。我们开始了网页设计和营销业务BFi!E~_[,fq2;j8Ha。午餐时间我会去做电话销售RL6aO-vr^2lTWXe。在家里的晚上我们会创建网站ESWwJUL)VI0@7jpX^u(A。然后我们意识到,我们创建的所有这些网站,它们并没有真正的营销渠道,这就是我们启动一项名为LinkExchange服务的原因k!bl4%,~.+kRP。我们开始雇佣朋友,这种雇佣朋友和朋友的朋友的策略非常有效,直到我们雇佣了20人gqi72!f%*z0LkEzV%。之后我们没什么朋友可雇佣了,我们不得不开始通过简历和面试来进行招聘C==G~+mZ*HxDdO#wU。我们对于关注企业文化也没有什么意识,也不是所有我们雇佣的人都适合我们的企业文化,直到我们的员工达到100人的时候,我开始害怕早上起床去自己的公司,这也是我们把公司卖给微软的原因d[Q1p~LKk2l6VY1Ql!K。1998年,我们以2.65亿美元的价格出售了LinkExchangeHy6=]iJUPkF@ac#。我开始列一张我想买的东西的清单,然后我发现清单上的东西并不多_v2cwnh93iZn1p。我对帮忙制作东西更感兴趣IX[DP04qYn&Gy,q([V[。在我加入Zappos的时候,我想确保自己不会再犯同样的错误,这就是为什么Zappos从一开始就非常关注公司文化8dkffD-DDk。Zappos于1999年在旧金山成立3,eFNnI+3^ZJk。2004年,我们最终把整个公司搬到了拉斯维加斯)0OK.QSc](sv#^)4a]。我们决定把Zappos的品牌塑造成最好的客户服务和客户体验,所以我们每天都要接成千上万个电话owQM-KO~qd。实际上我们把这个看作是建立关系的最佳机会530SN0plmg。每个人每天都被成千上万的营销信息淹没OM_AB|Ks.)Y。当你和某人通电话的时候,你可以和他们进行一对一的沟通BTf7AGkBKnKi[UIb。我们Zappos的核心价值观之一就是创造乐趣并制造一点点古怪ZlLre2@aMaaB)Z+J=1.B。我们真的认可并赞美每个人的个性,我们希望他们的真实个性能够在工作中闪耀A3H2lyV#KSI^。大多人在家里或者周末和朋友一起出去玩的时候的样子和在单位和同事在一起的样子是不同的)1lSb*#lpT1j。能做到是同一个人是理想状态|jixETA2UVAw。你的同事不仅仅是同事,而是真正的朋友,不是因为我们强迫你们成为朋友,而是因为那是你们想要的,因为你们有相同的价值观,因为你想确保价值观中仍保留了足够的多样性154&o+&JL;xviX5。通常情况下我比较内向、安静、害羞,这就是大家对我的第一印象|mffENTd4V(Z。因为有的时候我不爱说话,他们就觉得我讨厌他们、对他们有意见什么的,然而我想我其实就是害羞lkcqn,Oh^d#

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朱迪·伍德乐夫:托尼·谢家华于周五去世,这是他的鼓舞人心的故事Le2oikkFAA14ae8&3&

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译文为可可英语翻译,未经授权请勿转载!

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