No matter what kind of business situation I'm in,
不管处在什么样的商业环境中，
it's always important to know exactly who the individual is I'm communicating with.
了解交流对象总是很重要的。
The worst mistake you can make is to fail to find out what drives them - money, status or whatever.
你可能犯的最糟糕的错误就是找不出他们的动机——金钱、地位或者其它。
Once you've worked that out, you'll be able to ensure you communicate what's in it for them personally.
一旦解决了这个问题，你就能确保在交流过程中了解他们的动机。
This should essentially govern the way you respond to people, enabling you to stay in control of the situation and achieve the desired outcome.
从根本上来说，你应该管理好对人的反应方式，从而掌控局面并达到预期的结果
I've learnt some valuable management lessons over the years, not least in how to avoid the failure of a project.
这些年来，我学到了一些有价值的管理经验，尤其是在如何避免项目失败方面。
No matter what your position is, you always have to be prepared for opposition.
无论职位如何，你总是要做好反对的准备。
And it's important to anticipate this by getting as many colleagues as possible on your side,
提前做好准备，让尽可能多的同事站在你这边是很重要的
so that if, in discussions, someone objects to your plans, you - and a number of others - are able to give an immediate response in order to silence your opponent.
因此，如果讨论中有人反对你的计划，你以及其他一些人就能够立即做出反应，让对手保持沉默。