Larry arrived early for his speaking engagement.
拉里为了他的演讲早早地来了。
He positioned the table so that he could move close to the audience. That's strategic points in the speech.
他移开桌子好让他可以和观众的距离更近，这是演讲的战略方式。
He had read that speakers can be more persuasive if they invade the personal space of listeners, encouraging an emotional response.
他发现演讲者深入到观众席中，他们的演讲会更有说服力，好引起观众情绪上的回应。
For the same reason, he placed the chairs close to each other and raised the temperature to a slightly uncomfortable level.
因为同样的原因，他把椅子摆得很靠近，把室温调高到让人感觉微微不适。
The purpose of the speech was to encourage the audience of corporate executives and local business owners to support local sports groups.
这次演讲的目的是让企业高管和当地企业家观众们支持当地体育协会。
To enhance his credibility with the audience, Larry had brought some slides of his family attending sports events.
为了加强观众对他的信任，拉里带来了一些他家人参加体育活动的幻灯片。
One photo showed him at an award ceremony, where he had been honored for his financial contribution to a local baseball team.
有一张照片是在一个颁奖典礼上，因为对当地棒球队的财政捐款，他得到了嘉奖。
Realizing that this particular audience would find his regional accent unattractive,
意识到这些挑剔的观众会发现他的地方口音没有吸引力，
Larry planned to speak with an accent that would be more acceptable to his audience.
拉里决定用观众更能接受的口音演讲。
After reading a book on how to dress for success, he had purchased an expensive dark navy suit and golden tie.
在看完一本关于如何装扮使演讲成功的书后，他买了一件昂贵的黑色海军服和一条金色领带。
He chose colors and styles known to communicate power and influence.
他选择了众所周知能主导话语和对听者产生影响的颜色和风格。
Just before people began entering the hall,
就在人们走进大厅之前，
Larry dimmed the lights and turned up the sound system which was playing soft music,
拉里调暗了灯光，开启了正在播放轻柔音乐的音响系统，
hoping to create a warm personal atmosphere for the speech.
希望为演讲创造一个舒服的私人环境。
He hoped that these added effects would encourage his audience to support local sports teams.
他希望通过增加这些小影响可以鼓动他的观众支持当地体育队伍。
He had also planned the content of his speech to focus on the teams with the best records,
他也设计了演讲中的内容，
the ones that had won the most games in the last season.
重点放在上个赛季获胜最多、记录最好的队伍上。