More than meets the eye

More 4 News discovers that when you turn the new logo for the Office of Government Commerce on its side you might just see something else.

Now the government spends 142,000,000 pounds a year on advertising and branding, on things like this, which is the new logo for the Office of Government Commerce. But is it money well spent? Some people have been seeing things in the design that the designers may not have intended. As Rags Martel reports.

Introducing the new logo for the Office of Government Commerce, but turn it on its side, and you just might see why this isn't the best thoughtout rebranding exercise, particularly considering it will be this way up when displayed on pens.

I must say the first time I saw it, I laughed out loud. It's very funny. I think the logo should probably be scrapped almost immediately, and I think that's probably what the OGC are doing. I mean it's a bit of embarrassment, it's a funny episode. But that logo can never be taken seriously. If this is the corporate thought,the OGC, they are in trouble.

14000 pounds was spent on the logo, expensive, especially for a government agency which aims to improve value for money to the tax payer.

They are a bit embarrassed because when I turn it like that, what could you see?

Oh, not very good. That's not very good at all.

Cost 14 grand

Is this a joke?

No, it's not a joke.

I think that's a bit of a joke.

I think it is in color. It's just a logo.

Or, what if I turn it like this.

That looks like ha ha ha.

Almost obscene.

Now some people could say that they have dirty minds, because they are just seeing the naughty side of a logo. In fact, there's something in the brain which is called the amidol that gives you an interpretation of something from your points of view, rather what it actually is. The fact is, in this case, you know, it is what it is. And what it looks like, what it rather sticks out like a sour farm and that being generous.

The OGC refused to comment on the logo, saying only that it had refocused its priorities for delivering high quality public services. But it can take some comfort that this isn't the first logo cock-up.

And even in the controversial London Olympic logo, apparently some people see Lisa Simpson doing something unspeakable with Bart. The moral of the logo story yet seems always look at it both ways.

Now, we do enjoy ourselves here. And if you didn't quite get that you can see it again on our website at the address on the screen around now, more4news.