Woman： And now let's meet Philip Spencer, one of Britain's top industrialists，and hear about his experiences and ideas on improving company performance. welcome, Philip.

女：现在让我们欢迎菲利普·斯宾塞，英国的顶尖实业家之一，聆听他在提高公司业绩方面的经验和思想。欢迎你，菲利普。

Man： Thanks, Gemma. Good to be here.

男：谢谢，吉玛。很高兴来到这里。

Woman： Philip，you're famous for your unique approach when called in to advise companies.

女：菲利普，你最出名的是总是以独特的方式为企业提供建议。

Man： Well, I'm certainly very generous with my advice! I always acknowledge genuine effort wherever possible it is important to do so; but my job isn，t to manage the company, it's to hunt down underlying weaknesses in the systems; that's what I'm trained to do.

男：嗯，我当然非常慷慨地提供建议！我总是推崇真正的努力，只要有可能，这样做很重要；但是我的工作不是管理公司，而是找到系统的潜在弱点；我受到的就是这样的训练。

Woman： Your visit to Manson's received a very mixed response, didn't it?

女：你访问曼森公司遇到了不同的反应，是吗？

Man： Well, yes. Following my first visit, they'd researched the market more deeply and had improved product quality considerably, but, on my return, I blamed their failures on the ancient assembly line which they'd still done nothing about，despite my report, and which by now had led to a ten-year waiting list for their customers. The company was so upset by the comments I made during my second visit that they didn't invite me back!

男：嗯，是的。我第一次访问后，他们更深入地研究市场，大幅提高了产品质量，但是，我回来时，我认为他们的失败是由于陈旧的装配线，他们还是什么都没做，尽管我提交了报告，该装配线要让他们的客户等十年。公司对我第二次的评价很不满意，没有再邀请我！

Woman： Another of your consultations took you to Criterion Glass, a family-run business.

女：另一家咨询的是标准玻璃，这是一家家族生意。

Man： Yes. Their troubles started with an over-concentration on the actual making of the product， on the craftsmanship involved, without asking themselves whether there was still enough of a market for that type of product. Prices needed to be more competitive too, something they hadn't considered sufficiently.

男：是的。他们的问题在于，过分集中于产品的实际生产，及其涉及到的工艺，没有问自己这种产品是否仍有足够的市场。价格也需要更有竞争力，这是他们没有充分考虑到的。