Alcohol retail goes online
酒企在网上开店
Alibaba's Tmall announced its collaboration with 300 alcohol companies to launch an alcohol e-commerce integrity alliance. Those brands, including Moutai (spirits), Wuliangye (spirits), Tsingtao (beer) and Budweiser (beer), will act as retailers themselves to make sure alcohol sold online is genuine and fairly priced. Alibaba's Cainiao logistics will help make the alcohol deliveries arrive "at the next day".
近日，阿里巴巴旗下天猫宣布联手茅台、五粮液、青岛、百威等300家酒企共建"酒类电商诚信联盟"，以"酒厂自营"模式确保酒品货真价实，同时整合菜鸟物流资源推出"次日达"服务。

Tmall said the move is to make drinks more affordable to common people and more acceptable to young people.
天猫称，希望未来能让酒水平民化、年轻化。
Not long ago, another e-commerce giant JD.com also pushed forward its version of customer-to-business mode – it will cooperate with Luzhou Laojiao (spirits) to launch an online alcohol brand.
而就在不久前，另一个电商巨头京东也发力自营C2B，与泸州老窖合作，推出电商白酒品牌。