Woman: Oh, I don't think it's worth using something like a sports event because you still only get a limited audience.
We need to attract a national audience.
Fm not even sure we should use local channels because their viewing figures are so small and we need millions of people to see this.
I definitely think we've got to go for maximum exposure.
It'll be a better return for our money in the end.
Also it'll give us a chance to let people know what we really do, rather than just relying on them recognising the logo.
People just assume we only do one thing at the moment.
We need to build up public awareness of how big our company is.
We've got to emphasise how diverse we are and get ourselves recognised everywhere.