(单词翻译:单击)
Building a more sustainable, less disposable, life and world is something that Stanley takes very seriously.
建立一个更可持续的、可弃置性更小的生活和世界是Stanley非常重视的事情。
Even the Quencher is 90% from recycled stainless steel.
甚至90%的Quencher保温杯也来自循环利用的不锈钢。
The amount of single use plastic we like to believe we have removed from the daily life of people staying hydrated is significant.
我们愿意相信，在保持水分摄入的人群中，我们将一次性塑料杯移除出了他们的日常生活，且移除的数量相当可观。
But we want to make sure we’re introducing new ways to continue the loyal consumer, while bringing many, many new people under the tent.
但我们要保证，我们正在推出新的方法来留住忠实的消费者，同时让很多新的用户加入我们的行列。
The diversity of the Stanley fandom over the last three years is what has been so incredibly exhilarating for all of us.
在过去的三年里，Stanley粉丝的多样性让我们所有人都欢欣鼓舞。
I’ve said this to the team here at Stanley for a while, it’s the airport test.
我已经跟Stanley的团队讲“机场测试”有一段时间了，
When I first started with Crocs, if you saw a pair of Crocs at the airport, you were lucky to see a pair, and it was probably being worn by somebody that might not have been as aspirational as the brand would want.
当我从Crocs开始时，如果你在机场看到一双Crocs洞洞鞋，你会感到很幸运，穿这双鞋的人可能并不是品牌希望的领导型消费群体。
Not fashionable, yes.
是的，不时髦。
By the time I left Crocs, you would see hundreds of pairs of Crocs at the airport.
当我离开Crocs时，你会在机场看到数百双Crocs洞洞鞋。
So I always use the airport test as a great barometer for any brands’ popularity and where it is in the Zeitgeist and certainly I’ve been fortunate to have two of the brands that I’ve worked on be part of that.
我总是把机场测试作为一个很好的晴雨表，用来衡量任何品牌的受欢迎程度及其在时代精神中的地位。当然，我很幸运，我工作过的两个品牌都运用了这个方法。
So one thing about trends though is that they fade, so as quickly as they are fashionable and everyone wants them, then everyone’s doing it, and so you want to do something different.
潮流会褪色，一旦流行起来，每个人都想要，每个人都在做，因此你想做一些不同的事情。
You know, particularly in the water bottle space, if you will, I’ve seen first it was YETI and then it was Hydro Flask, and then it was Starbucks cups, and now it’s Stanley.
特别是在水杯领域，如果愿意排序，我首先看到的是YETI，其次是Hydro Flask，接着是Starbucks杯，而现在是Stanley。
How do you look at sustaining this for the long-term?
你如何看待长期维持Stanley水杯的火爆呢？
Well, certainly at Crocs, people would’ve said it was a trend, but teenagers today were in their sevens and eights when Crocs started to become a trend, and they’re getting them still today because Crocs continues to innovate.
关于Crocs洞洞鞋，人们会说这是一种流行趋势，但今天的青少年在他们七八岁的时候，Crocs洞洞鞋就开始成为一种趋势了，由于洞洞鞋不断创新，现在的青少年对洞洞鞋仍然喜爱如初。
And that’s exactly what Stanley is doing and will continue to do.
而这正是Stanley正在做并将继续做的事情。
Innovation is really at the heart of Stanley.
创新是Stanley的核心。
William Stanley, our founder, he was a creator, builder and inventor.
我们的创始人威廉·斯坦利是一位创造者、建造者和发明家。
He invented double wall vacuum bottles, which changed the world, and that’s not hyperbole.
他发明了双层真空瓶，改变了世界，这并非言过其实。
And so, we inherit that creator, builder and inventor spirit at Stanley, and that’s what we continue to do, to create, build and invent new product and new ways to connect with consumers and customers around the world.
我们Stanley继承了这位创造者、建造者和发明家的精神，这就是我们继续做的事情，去创造、建造和发明新产品与新方法，与世界各地消费者和客户建立联系。
