It's really easy—in sort of the world of marketing in general—to sort of fall victim to this “shiny object syndrome”
在销售的世界里，我们很容易就会沦为“新奇事物综合症”的受害者
right of like innovation for the sake of innovation and disruption for the sake of disruption.
比如为了创新而创新，为了破坏而破坏
I think both of those concepts are ultimately pretty bad for society.
我觉得这些观念最终都会对社会产生不良影响
Innovation and disruption for the sake of innovation and disruption is like driving a wrecking ball blindfolded.
为了创新而创新、为了破坏而破坏就像是闭着眼睛开破碎球起重机一样
Unless there's some real reason and mission and goal for turning an industry upside down,
除非真的有理由、有任务、有目的去颠覆一个产业
if our only goal is turning one dollar into two or ten I'm not sure that sufficient motivation to up end an economy.
如果我们唯一的目标就是把一美元变成两美元或十美元，这个动力还不足以让经济达到顶峰
Sometimes innovation and disruption are necessary for progress,
有时候，为了进步是需要创新和破坏的
they're necessary for rethinking things and for getting out of stale habits that aren't working,
它们对于重新思考事物和摆脱没用的固有习惯来说很重要

but I think especially when it comes to technology relative to social good—
但我觉得，当涉及到与社会利益相关的技术的时候
and politics and having a clear understanding of the communities that you're engaging and a clear mission— that you're talking about the role,
政治、以及清晰地了解你所属的群体、明确自己的任务
that people are going to have in the mission that you're trying to drive is much more important than any particular technical innovation.
知道人们在你所说的任务中扮演着什么角色，比任何具体的技术创新要重要得多
Using new tools is a good idea. Reaching people in ways and reaching people where they are,
利用新工具是一个很不错的想法-,3%DPYtk=。用各种方法了解人们，了解他们所处的位置
reaching communities where they're comfortable and in their own language and listening on those platforms and in those networks where people are,
了解人们的舒适群体，用他们语言去了解他们在网络平台上所关注的事物
these are all things that we should do.
这些都是我们需要做的事情
But the goal here isn't to do something new, the goal is the same as it's always been,
但我们的目标并不是做一些新鲜事物，目标还是和以前一样
which is to build a relationship with a person that sees our vision for the future or an issue or the country the same way we do
那就是和一个人建立一种关系，他对未来、对某件事、对这个国家的的愿景和我们一样
and to inspire in them a desire to participate in the future that we're trying to lay out and that we're trying to lead.
并激励他们参与到我们所布置和领导的未来中
I think this is where there's a real challenge in a world where attention is so divided,
我觉得这才是真正的挑战，因为这个世界的注意力如此分散
where we consume so much content from so many places,
我们接受着来自四面八方的各种信息轰炸
if we are too quick to skip to tactical conversations or in politics too quickly to skip the policy—
如果我们速度太快，跳过了战术交流，或者在政治上太快地忽略了政策——
“So I hear that you have anxiety about the future of your job. I have a 39-point plan”—
“我听说你担心你的工作前景，我有39种计划”——
when we're too quick to skip past the emotion of anxiety and the need for that person to feel comfortable and confident
当我们太快地忽略了焦虑情绪，忽略了人们对我们理解他们的焦虑
in that we understand the anxiety that they feel, we lose track of people really fast.
感到舒服和自信的需求，我们很快就会失去对人类的了解
And I think that's a place where President Trump was extremely successful in 2016.
我觉得2016年特朗普总统在这一点上就做的很成功
He spoke to a frustration and an anxiety about the pace of change that scares people, and it's disruptive to all of us.
他对改变的速度感到沮丧和焦虑，这些改变速度让人们害怕，对所有人都具有破坏性
The pace of innovation is so fast that we are all living through more disruption and more change than we've ever had to before.
创新的速度如此之快，以至于我们正遭受着前所未有的破坏和改变
And speaking to that anxiety and that uncertainty is a really important part of leadership.
谈论那种焦虑和不确定性是领导能力很重要的一部分
Leading a community through change is about confidence and managing anxiety and managing change.
通过改变来领导一个群体就是自信、就是管理焦虑以及管理改变
And I think skipping to I think ultimately the promises that President Trump made during the campaign are ones that he can't deliver on.
我觉得，说到底，特朗普总统无法实现他在大选期间所做的承诺
I think that ultimately he's a little bit like a seventh-grader running for a class president saying he's going to put Coca-Cola in the water fountains.
其实，他就像是一个声称要在饮水器里装满可口可乐来竞选班长的七年级学生
But he's speaking to a feeling and an intensity and an emotion that is important,
但是他谈到了一种感受、一种紧张感，以及一种很重要的情绪
and not speaking at that altitude about values and belief is a real deficit for progressives I think.
不过没有上升到价值观以及信仰的高度是进步派一个真正的缺陷