ESL商务会议英语(MP3+字幕) 第27期
日期:2015-03-18 14:24

(单词翻译:单击)

听力文本如下:

Let's listen to the formal meeting again, this time at a native rate of speech.

Shawn: As I mentioned, our market share has been sliding for the past year.

Naturally, Vision Corporation is alarmed by these changes and wants to understand the underlying reasons.

The truth is, we're not entirely sure why we're losing market share, but we have identified three factors that may contribute to the cause: a growing number of competitors, our product's features, and poor advertising.

First, the number of competitors in our industry has doubled in the past year.

To counter this, we must learn to differentiate Vision Corporation from the other companies.

Second, our product lacks some of the features that customers are looking for.

We need to improve our product and make it the best market offering.

Third, our advertising has been ineffective in reaching our potential customers.

We need to rethink our marketing campaigns and make sure that we're targeting the right market.

Now I'm going to turn things over to Ms. Graff, who will discuss the findings of her focus groups.

Now that you better understand the formal meeting, let's listen to Shawn make the same presentation at an informal meeting.

Shawn: As I said a moment ago, our market share has taken a nosedive in the last year.

Why? We think it's a combination of three things: (one) there's a lot more competition now than there was a year ago, (two) our product isn't meeting the needs of the market, and (three) our advertising is speaking to the wrong customers.

These are some pretty serious but not insurmountable problems, so let's take a look at the solutions we've come up with.

First, we're facing twice as many competitors as we were a year ago, so we need to make sure that customers know that Vision Corp.is the best in the business.

Second, we need to make sure that our product has all the bells and whistles that our customers have come to expect.

And third, we have to revamp our marketing efforts and make sure that our ads appeal to the right group of customers.

Hannah, can you please take over now and tell us what you learned from the focus groups?

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