美制造商利用“缩水式通胀”将成本转嫁给消费者(下)
日期:2022-08-12 10:00

(单词翻译:单击)

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听力文本

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Here's post honey bunches of oats.

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这是蜂蜜燕麦片&3KtNhzFttX#|4

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The old one was 14 and a half ounces.

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以前的是14.5盎司MOkSttMx||,+Zeta

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The new one is 12 ounces.

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新的是12盎司vVu._%Fmei

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Look at the boxes.

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看看这些盒子amWW];vkr;

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They look identical straight on.

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它们看起来一模一样n-RgT^K%&|Gh|y2BV

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You got 17% less.

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重量减少了17%U@q|E4(Cz9#x

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That translates into two fewer bowls in the new box.

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这意味着新盒子里的少了两碗7rxn2j*&7#snZ!phCF

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And the price was the same.

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价格是一样的l&(Z)Wio^2VM941v6ji

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Now, the official inflation rate is 9.1%.

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现在,官方通胀率为9.1%p3jN@1+.Dz]Yl~EaDWz

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The honey bunches rate, 17%.

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蜂蜜燕麦片通胀率为17%Yb]&e]hjaAbAD

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No wonder corporations are posting record profits.

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难怪企业会公布创纪录的利润5lv,l(xcNS+9#w

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They can raise prices above the overall inflation rate, and we won't even notice.

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他们可以把价格提高到高于总体通胀率的水平,而我们甚至注意不到iVJuMvJDN@O4-6Go0@

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Gatorade. Forever it's come in 32 ounce bottles.

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佳得乐饮料一直都是32盎司装的84IEgbd0j|F5fgNJ@

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The new one is 28. So you lost four ounces in every one.

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新佳得乐是28盎司9mM][Q^=da6=#d.rSfD^。所以每瓶你会损失4盎司W@%!,2uI%uR7;

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But you look at them, you say, they look the same height.

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但是你看着它们,你会说,它们看起来一样高;Nu+!F,XpcWQ%_aQ

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What did they do?

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他们做了什么?

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They squeezed the midriff.

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他们挤压了中间位置&y2Nx4,=*tM-

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They gave it a waistline.

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他们给瓶子加了一条腰线b]-G^V2#zq=c;

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That's exactly right.

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完全是这样58wl-^nIiqHee[~9h]

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And the company says, oh, now it's easier to hold.

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该公司表示,哦,现在更容易拿着了bx^*zPmZLy

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Well, thank you very much.

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嗯,非常感谢sD^YY~K2o#s^;GWXP

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I'd rather have the extra four ounces and I'll suffer holding the old one.

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我愿意要多出来的四盎司,我愿意忍受拿着原来的瓶子PP64B_C7fiSO|18!Z^Hp

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And companies also rejigger the products themselves.

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各个公司也会自行调整产品&0fS7Wu#roz|tCym=FC

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Folgers ground coffee recently reformulated.

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Folgers研磨咖啡最近重新配方d70ed]+.zj&

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They said they fluffed up the beans so they could no longer put 51 ounces of ground coffee into their canisters.

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他们说,他们把咖啡豆弄松了,这样他们就不能再把51盎司磨碎的咖啡放进罐子里了s3+yYoi7NS4|

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They could only fit in 43 and a half ounces.

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罐子只能装下43.5盎司的咖啡了Bj7|Vja!tp=

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But they're still claiming it makes up to 400 cups with half a pound less of coffee.

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但他们仍然声称仍可以用少半磅的咖啡来调制多达400杯咖啡i=UC@|^%[kJe

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You'll have to decide as a coffee drinker, is it still the same cup that you used to get?

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作为一个爱喝咖啡的人,你必须做出决定,还是喝你过去喝的咖啡吗?

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So the onus is on the consumer to be hypervigilant, says Dworsky.

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因此,德沃斯基称消费者有责任保持高度警惕P!bSYma,s7TMhB=

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In a supermarket, there's that unit price for everything, right?

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在超市里,每样东西都有单价,对吗?

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I don't know the statistics of usage of unit pricing.

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我不知道使用单价统计xhZs]ia(4=YnE_~

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My sense is it's very low.

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我的感觉是很低U]#zd+xG189

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Moreover, since the self-proclaimed Mr. Consumer --

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自称为消费者先生--

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Where unit pricing doesn't help is when the individual product changes.

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当单个产品发生变化时,单位定价就不起作用了I4Y|lDodVy2Z

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So unless you've memorized that your Keebler cookies were 14.3 cents an ounce and now it's 16.7 cents an ounce, is not going to help you.

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所以除非你记得Keebler饼干是14.3美分一盎司而现在是16.7美分一盎司,否则这不会对你有帮助Z3(S@.tU@@(Vgu

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I would be totally overmatched.

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我会完全被击败的nC+^FR@!b7-&F=L)V

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It's bad enough that I try to counsel people, look at the net weight, the net count, memorize it.

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我的意思是,这已经够糟糕的了,我试图建议人们,看看净重,净计数,记住它XtwWW8FF=gVp_,!^

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And when you go back to the store, double check that it hasn't changed.

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当你回到商店的时候,仔细检查价格有没有变nCM5NT,Ae+35OR@,5F

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How else are you going to, you know, make a choice intelligently if you don't know what it used to be?

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如果你不知道过去是多少,你还能怎么明智地做出选择?

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Yeah, but that's almost impossible.

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是的,但那几乎是不可能的b1h7g_v9]c-WAwpE1

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Who's going to keep track of things like that?

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谁会记录这样的事情呢?

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Here.

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我会记录DBewEi2b11fFVqG_xX^@

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Yeah, Yeah, but you...You are either a professional or a lunatic.

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你不是专业人士就是疯子X=~zwdZ[eYtP_~ab@mb

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A little bit of both.

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两者都占一点BRD@ewf]i,X=-DuqRa

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Meanwhile, for the rest of us, inflation at the store these days turns out to be even more pronounced than we realize because of shrinkflation.

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与此同时,对于我们其他人来说,由于缩水式通货膨胀,如今商店里的通货膨胀比我们意识到的还要严重^(KB!rL_0*5]

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译文为可可英语翻译,未经授权请勿转载!

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