Eastman Kodak said it will team with blockchain developer WENN Digital, to launch a cryptocurrency called KodakCoin and image licensing tool that the companies say will help photographers and agencies manage image rights.
伊士曼柯达公司近日表示，该公司将与区块链开发商WENN Digital合作推出一款名叫柯达币的加密货币和一种图像授权工具。两家公司声称，上述产品将有助于摄影师和代理机构管理图像版权。
"For many in the tech industry, 'blockchain' and 'cryptocurrency' are hot buzzwords, but for photographers who've long struggled to assert control over their work and how it's used, these buzzwords are the keys to solving what felt like an unsolvable problem," Kodak CEO Jeff Clarke said.
柯达首席执行官杰夫·克拉克称：“对很多科技行业的人来说，‘区块链’和‘加密货币’均属于热词，但对长期奋力维护自己对作品的掌控及其被如何使用的摄影师来说，这些热词是解决那些感觉像是无法解决的问题的关键。”
"Kodak has always sought to democratize photography and make licensing fair to artists. These technologies give the photography community an innovative and easy way to do just that."
“柯达一直在寻求将摄影大众化，并让艺术家们获得版权保护。这些技术为摄影社区提供了一种创新的、简单的方法。”

However, Kodak and others are entering the market as warnings grow over the riskiness of virtual currencies and the potential for a bubble.
不过，在柯达等公司进军该市场的同时，有关虚拟货币风险和潜在泡沫的警告也在增加。
There are no regulations over the creation and use of virtual currencies and the nature of the transactions make them hard to trace.
对于虚拟货币的创建和使用目前还没有规定，并且交易的性质使它们难以追踪。
In December, the Securities and Exchange Commission warned investors to exercise caution before buying cryptocurrencies or participating in initial coin offerings.
去年12月，联邦证券与交易委员会就警告投资者在购买加密货币或参与首次公开售币前提高警惕。