An innovative billboard in Stockholm's Odenplan square is trying to help passers-by with one of the most common New Year's resolutions: Quit smoking.
斯德哥尔摩的奥登普兰广场上竖立的创意广告牌正试图帮助路人完成最常见的新年决心之一：戒烟。
At first glance, the digital screen shows only a simple photo of a model.
乍一看，数码屏幕上只显示一张模特照片。
But walk by with a lit cigarette and the man in the picture starts coughing.
但拿着点燃的香烟走过时，照片中的男子会开始咳嗽。

The screen then changes again, offering various products sold by Swedish pharmacy chain Apotek Hjartat that can help smokers quit.
之后屏幕再次变化，显示瑞典连锁药店Apotek Hjartat出售的有助于烟民戒烟的各种产品。
Akestam Holst, the agency behind the campaign, created the effect by attaching smoke detectors to the digital advertising screen.
策划该活动的机构Akestam Holst通过将烟雾探测器安装到数码广告屏制造出这种效果。
The agency filmed the reactions of smokers - some express surprise, others react with laughter.
该机构录制了烟民的反应——有人面露惊色，有人报以笑声。
The resulting video has been posted online and is being shared widely.
最终的视频被放到了网上，目前被广泛分享。