Right, Jason and Karin, now I asked you to look at the ease study for Box Telecom as part of your exam assessment.
好的，詹森和卡琳，现在我想让你们看看关于Box Telecom的案例学习，这将作为你们考试评估的一部分。
It's interesting because they are in the middle of problems at the moment and I want you to track how they deal with them.
有意思的是他们此时正处于麻烦之中，我想让你们追踪他们是如何解决问题的。
Let's start with you, Karin.
卡琳，从你开始吧。
Having read through the ease study, can you just summarise what the problems were that Box Telecom had to take on board?
读完案例后，你能总结一下Box Telecom面对的问题是什么吗？
Um, yeah. Well of course what first came to their attention was that,
好的。首先引起他们注意的当然是销售额的下滑，
despite a new advertising campaign, they were suffering from falling sales and this is something that had many causes.
即使他们做了新的广告宣传，这里面有很多原因。
On top of that immediate problem, what had also happened over the last two years was that,
除了当前的这个问题外，在过去两年还存在的问题是：
although they had invested in an expansion plan, they had to face up to increased competition.
尽管他们投资扩张，但是却要面对竞争的加剧。
And, before they had a chance to get to grips with the effects of that, they were stalled by a strike
在有机会认真处理这件事之前，他们又被罢工牵制，
and it was just when they were thinking about making a colossal investment in new machinery for their plants.
此时正是他们计划为工厂设备进行大额投资的时候。
So they were really in trouble.
所以他们真的遇到了麻烦。
Yes, I think that's fair. And Jason, you contacted the company, did not you?
是的，我认为这么说很公平。那么詹森，你和那个公司联系过了吧？
What did the company define as the reasons for these problems?
公司对这些问题产生的原因怎么说？
Well, I think they 've hit on the right things it would be easy to say they had invested too heavily, or at the wrong time,
我认为他们做的对。简单的说是他们的投资力度过大或时机不对，
but in fact the signs were good and what they were set back by was high interest rates.
但实际上市场信号良好，他们只是被高利率拖了后腿。
At the same time, their longerterm problems, which were affecting their market share, were eventually credited to poor training
同时，他们长期的问题最终归咎于差劲的培训，这影响了他们的市场份额。
and having looked at the details in their last report I think that's right.
从上一个报告详情看，我想这是对的。