(单词翻译:单击)
Yeah. This was at a time when there were a lot of meal delivery companies out there, right?
是的。当时有很多送餐公司，对吧?
And many of them were raising money from venture capital so that they could sign up, get a lot of customers for the future.
许多送餐公司从风投那里筹集资金，这样他们就可以签约，为未来获取很多客户。
And you must have seen that and wondered, “Should we do that?” Or you just were not even tempted?
你一定看到过这样的模式，并且想知道应该这样做吗? 还是你根本没被这种模式诱惑过?
No, no. Well, so this is 2015. We start in 2016, we start scaling up, which is right around the time that Blue Apron had raised on a $2 billion valuation, and there was something like 150 Blue Apron lookalikes out there, and everyone was in this meal kit space.
不应该使用这种模式。2015年筹集资金，2016年开始扩大规模，就在那个时候，Blue Apron的估值达到了20亿美元，当时有大约150家类似于Blue Apron的公司，每个人都在做餐包配送领域。
I always thought it was pretty funny, because we were taking the most important piece of the meal kit, the meat, and just shipping that, which is way easier than shipping a cubed sweet potato, and a ramekin full of ranch dressing, and whatever else was coming in those meal kits.
我一直觉得这很有趣，因为我们正在把餐包中最重要的部分--肉--配送出去。配送肉比配送一个切块的红薯、满满一盘牧场沙拉酱，以及餐包里的任何东西要容易得多。
I came pretty close twice to raising money.
我有两次差一点就筹集资金了。
Once I got a term sheet, and then at the final hour, actually twice I got a term sheet.
我拿到了一次投资意向书，最后时刻，我实际上拿到了两次投资意向书。
One was from a venture bank and one was from VC.
一个来自风险银行，一个来自风险投资。
And at the final hour something inside of me was just like, “No, don’t do this.” And I walked away.
在最后时刻，我内心说: “不，不要这样做。”然后我脱身了。
What did not taking venture capital money allow you to do?
不接受风险投资能让你干什么?
I think the most interesting thing is if we raised venture capital, I think we’d be out of business.
我认为最有趣的事情是，如果我们筹集风险资本，我们就会破产。
So if you look at the timing, 2015, everyone was raising, because Blue Apron was crushing it and raising.
如果你看一下2015年这个时间，那时每个人都在筹集资金，因为Blue Apron在挤压市场、在筹集资金。
Blue Apron went public in the summer of 2017, and they did well, initially, they sold at a high price and three months later, their stock lost 90% of its value.
Blue Apron于2017年夏天上市，曾经的表现很优秀，起初，他们以高价出售，但三个月后，他们的股票价值下跌了90%。
When their stock tanked, venture capital for food subscription companies dried up immediately.
当他们的股票暴跌时，食品订阅公司的风险资金立即枯竭。
And so if we had gone out in 2015, done a Kickstarter, and then raised money, we would be raising money at that time in the summer of 2017 and we would have been screwed, nobody would have funded us.
因此，如果我们在2015年进军，建立一个众筹网站，然后筹集资金，我们会在2017年夏天筹集资金，我们的公司终会破产，而且没有人会资助我们。
And we wouldn’t have had to build the discipline of running a profitable business.
我们也没必要建立企业盈利的纪律。
And I truly believe we would be out of business.
我真的认为我们会破产。
