杰夫·贝索斯:印度的亚马逊(3)
日期:2022-08-29 12:00

(单词翻译:单击)

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Storytelling is the oldest thing that humans do.

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讲故事是人类做的最古老的事情dzIApN4PzG)cLxk7

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We've been doing it for thousands and thousands of years long before there was written language before there was any medium to convey it.

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在书面语言出现之前,在任何媒介出现之前,我们已经这样做了好几千年sOoO*_JWm@

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People sat around and they told each other stories, and it's how we teach each other things.

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人们围坐在一起,互相讲故事,这就是我们互相传授东西的方式dDxr+|@iJ^(,rYb_bv.

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We learn from stories; we learn from fiction.

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我们从故事中学习;我们从小说中学习YNDtBw_dSV.&

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We learn from fiction because we get to live an alternate life, in that moment you watch this and you're learning.

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我们从小说中学习,因为我们可以过另一种生活,在那一刻,你看着它,你就在学习xd9t=q_!e]9+

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So, it can be fun, it can be action, it can be funny, it can be comedy.

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因此,它可以是有趣的,可以是动作的,可以是有趣的,可以是喜剧25y2jdOXG6

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But the very best things take those elements and teach a little something.

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但最好的东西是利用这些元素,并教会我们一些东西zj@ajOqQ@y1

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There's something in there that you walk away with and you're inspired by it.

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这里面有一些东西,你带着它走,你会受到启发Z+E-%N**P]mQbzl)=q

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It doesn't matter if it's drama, comedy, anything, you're going to walk away with something and there needs to be lightness.

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无论是戏剧、喜剧还是任何东西,你都会带走一些东西,需要的是轻松vK!G#w&zekA].tw-e1!3

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You know you can't watch something that's just all heavy and you're like, ‘Oh my God, I want to kill myself now.

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你不能看这么重的东西,你会觉得,‘哦,天哪,我现在想自杀Ton%YITU)S6zALi&y。’

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There also has to be that gesture there has to be somebody who brings you out and lets you breathe a little bit.

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还必须有这样的姿态,必须有人带你出来,让你喘口气1S0_SCpMRquT|4,k(

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So, and this is so hard to do.

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所以,这是很难做到的@HwSgC9Q5rDC1Db0w

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That's why there is so much bad, so many bad movies and so many bad TV shows.

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这就是为什么有那么多糟糕的电影和糟糕的电视剧MWwj3~_.#[jSN3f1Uw

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Because it is one of the hardest things that humans do is tell riveting, engaging, inspiring stories.

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因为人类最难做的事情之一就是讲述引人入胜、迷人的、鼓舞人心的故事@4HaG.a1ajx-^0r

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But when you get it right it's a lever that can change the world.

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但当你做对了,它就是一个可以改变世界的杠杆b8;a](uJCw

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Are you a competitive producer?

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你是一个有竞争力的制片人吗?

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Am I what?

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我是什么?

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A competitive producer and I don't mean business wise; I mean creatively.

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一个有竞争力的制片人,我不是指商业智慧,我是指创造性C8c=[fD1VCaWNu0Ifi

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Like, would you see a film or a show on another platform, like what you described which is brilliant and be like, ‘why don't I have this?

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比如,你会不会在另一个平台上看一部电影或一部剧,就像你所描述的那样,很精彩,然后会问,‘为什么我没有做出这个?’

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Well, I have regrets.

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嗯,我有遗憾ku;iE)8)zKlf4sr.iHC

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I mean we've turned down things that later were so good.

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我的意思是,我们已经拒绝了后来非常好的东西j=t=JX58+m;e

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I wish we hadn't turned them down.

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我希望我们没有拒绝他们-xb%E1k6mz9P!8*oJ

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But we've also picked up things that other people turned down and we've made them great.

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但我们也接受了其他人拒绝的东西,我们把它们变得很棒HEAC5eHb8%

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So, the truth is the storytelling is infinite.

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所以,事实是故事是无限的lB4SN(dN9j[

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If I tell a good story it doesn't make your story bad.

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如果我讲一个好故事,也不会让你的故事变坏rFpytN,AbD]OH6b

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These are not substitute products, you know.

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你知道,这些都不是替代产品c=@yw^8.UlN@EDq&.

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So, it is I don't feel like you get the best results with storytelling by trying to make sure that other people's stories are worse than your stories.

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所以, 你通过试图确保别人的故事比你的故事更糟糕,你就不会得到最好的讲故事的结果ktkj#vXU.k~a++7Vr

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This is one of those things where you can, there can be a lot of good stories in the world.

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这是世界上的众多好故事之一HzChV71fKr3J,n_

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You're really competing not against others; you're competing against this just the complexity of how hard it is.

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你实际上是在竞争,而不是和其他人竞争;你是在和这件事竞争,只是它有多难GWOjxNEdYy7^

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That's why, you guys have all seen this.

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这就是为什么,你们都看到了这个yoR*~)J&)Zw

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If you're in the entertainment business, there are movies and tv shows where you know the people involved, and every one of those people is talented and still the final product is bad.

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如果你在娱乐行业,你会在电影和电视节目中认识相关的人,他们每个人都很有才华,但最终的产品却很糟糕!|f5)xKL2%,P

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It happens.

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常有的事cuWif&RDEFkt5

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And because there's a little bit of mystery to it, we don't know how to do it perfectly.

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因为它有一点神秘,我们不知道如何完美地完成它j#DBKzQPo5

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And that's what makes it so fun.

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这就是它之所以如此有趣的原因[71)Wp273kl)

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Because there isn’t artistic element to it.

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因为它没有艺术元素Ztx.XB7|lJx&.5Bn9Se

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It is not science.

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这不是科学S4],5;1pj)h.

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