Time时代周刊核心短语 第93期:focus group
日期:2016-10-22 13:58
(单词翻译:单击)
focus group
焦点团体
讲解：
focus group是民意调查的常用术语，字面上是「焦点团体。作民调的时候，通常不可能访问到每一个对象，只能用抽样的方式，选出一个具有代表性的团体来进行访问或填写问卷。这种抽样团体就是focus group。
例句：
Last Wednesday，the morning after President George W. Bush made his prime-time debut，more than a dozen House and Senate Democrats gathered for a postmortem in the L.B.J. Room of the Capitol. Pollster Geoff Garin ran through the results of his focus groups—what viewers had responded to, what they were still worried about.(出自：TIME，Mar. 12，2001，p. 32)
上周三，也就是小布什总统首度在电视黄金时段亮相的第二天早上，十来位参众两院的民主党议员聚集在国会山庄约翰逊厅进行检讨。民调人员乔夫盖林报告他各个抽样团体的民调结果—观众对布什演说中哪些部分有共鸣、对哪几点仍然感到担忧。
